Business of Information Technology  >   Business Processes  >   Marketing  >   Branding  >  

Co-Branding

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
201 - 225 of 765 Matches Previous Page  |  Next Page
Delivering Real-Time Business Value with SAP HANA
sponsored by SAP
EBOOK: View this 48-page interactive e-book to explore the ins and outs of SAP Business Suite, powered by SAP HANA. Discover how you can leverage a wide variety of business applications and tools to uncover the full potential of your data and operate in real-time.
Posted: 30 Jan 2014 | Published: 30 Jan 2014

SAP

Deloitte CIO Survey 2014
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

ComputerWeekly.com

Demo: Using BPMN for Workflow Pattern Management
sponsored by TIBCO Software Inc.
WEBCAST: In this webcast, business process modeling notation (BPMN) use is modeled in a live demo with a piece of workflow management software.
Posted: 01 Jul 2015 | Premiered: Jul 1, 2015

TIBCO Software Inc.

Differentiate Your Business through Customer Engagement
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This Forrester Consulting report reveals the findings of a study of 159 managers and business decision-makers regarding their customer engagement strategies.
Posted: 10 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Digital Transformation: Challenges and Opportunities
sponsored by OpenText
WEBCAST: This webinar explores the findings of Altimeter Group's latest research report on digital transformation.
Posted: 24 Dec 2014 | Premiered: Dec 24, 2014

OpenText

Double Your B2B Conversion Rates in 8 Steps
sponsored by Salesforce.com
EBOOK: Access this valuable resource to learn 8 critical steps to increasing the success of your online lead generation program, from simplifying your form to bragging about your credibility.
Posted: 05 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

Data Loss Prevention: Keeping Sensitive Data out of the Wrong Hands
sponsored by Symantec Corporation
WHITE PAPER: Data security breaches pose a serious threat. Companies need to reduce risks associated with exposing customer data, losing intellectual property, or violating compliance obligations. Learn more about DLP issues, strategies and solutions.
Posted: 06 Oct 2008 | Published: 03 Oct 2008

Symantec Corporation

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Datacenter Automation: Accelerating Market Maturity through Investment in IT
sponsored by Hewlett-Packard Company
WHITE PAPER: This study analyzes the idea of datacenter automation, and it looks across the impact that automation has on IT service delivery, cost reduction, and business impact.
Posted: 09 Feb 2009 | Published: 09 Feb 2009

Hewlett-Packard Company

DCM serves as a useful tool for a business approach to process management
sponsored by IBM
EGUIDE: Check out this tip guide today to learn how dynamic case management (DCM) serves as a useful tool for a business approach to process management.
Posted: 21 Nov 2011 | Published: 21 Nov 2011

IBM

Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014

eBizQ

Delivering OLAP Analytics with Oracle Business Intelligence Enterprise Edition 11g
sponsored by Oracle Corporation
PRODUCT DEMO: This product demo illustrates the processes and benefits inherent in a BI solution that provides a common, unified environment that combines OLAP and relational-style analysis for a faster and more in-depth decision process.
Posted: 16 Dec 2010 | Premiered: 16 Dec 2010

Oracle Corporation

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008

Citrix Online

Delivering Supply Chain Excellence
sponsored by IBS, International Business Systems
WHITE PAPER: This document concentrates on IT's contribution to Supply Chain Execution and Management.
Posted: 03 Apr 2008 | Published: 08 Nov 2006

IBS, International Business Systems

Demystifying IT Risk to Achieve Greater Security and Compliance
sponsored by Lumension
WHITE PAPER: Read this white paper to learn how organizations need an intelligent approach to gaining the upper hand when it comes to assessing IT risk and managing compliance.
Posted: 26 Jan 2010 | Published: 26 Jan 2010

Lumension

Develop Effective User Management to Demonstrate Compliance Efforts and Achieve Business Value
sponsored by IBM
WHITE PAPER: Learn how IBM solutions can help organizations support compliance efforts and business requirements through user management solutions based on IBM Tivoli Identity Manager software and other IBM offerings.
Posted: 16 Jun 2010 | Published: 19 Dec 2008

IBM

DevOps: Advances in Release Management and Automation -- The Ovum Rainbow Map for DevOps Solutions Comparing 11 Vendors
sponsored by SERENA Software, Inc.
WHITE PAPER: DevOps, new tools for improved automation and release management, are taking the software development world by storm. Read this detailed white paper for a comparison of the 11 top vendors in this new space. Learn the strengths and weaknesses of each competitor and determine which one would best suit your development team's needs.
Posted: 09 Apr 2012 | Published: 15 Sep 2011

SERENA Software, Inc.

Distributed Capture Platforms: Reducing Costs, Removing Bottlenecks and Mitigating Risks
sponsored by EMC Corporation
WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues.
Posted: 21 Aug 2008 | Published: 15 Aug 2008

EMC Corporation

Doing Business with Comstor
sponsored by Comstor
WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
Posted: 01 Feb 2012 | Published: 27 Jan 2012

Comstor

Drive growth and value with proven BPM solutions from IBM
sponsored by IBM
WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

IBM

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
sponsored by SAP America, Inc.
TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
Posted: 05 May 2008 | Published: 01 May 2008

SAP America, Inc.

Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM
sponsored by IBM
WHITE PAPER: In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

IBM

Driving Business Value with a Virtualized Infrastructure
sponsored by IBM Software Group
WHITE PAPER: Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks.
Posted: 05 Dec 2007 | Published: 01 Mar 2007

IBM Software Group

Driving Profitable Decisions with Business Rule Management
sponsored by FICO
WHITE PAPER: Business rules management systems (BRMS) help organizations efficiently develop, execute, and maintain their business rules in a centralized environment. Learn about how these solutions work, how they help businesses make profitable decisions, what to look for in a BRMS, and keys to a successful and profitable BRMS initiative in your organization.
Posted: 09 Sep 2010 | Published: 09 Sep 2010

FICO
201 - 225 of 765 Matches Previous Page    7 8 9 10 11 12    Next Page
 
CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement