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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
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Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016


Customer experience strategy hinges on insight from analytics
sponsored by [24]7 Customer, Inc.
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7 Customer, Inc.

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015


Customer Marketing: How to Keep Your Customers Coming Back for More
sponsored by Marketo
EBOOK: Customer retention is more important than ever. This e-book will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.
Posted: 22 Jul 2016 | Published: 22 Jul 2016


CW+: The Open Group: Strengthening your business case for using cloud
sponsored by
WHITE PAPER: With the rapid emergence of technologies, it is important for business executives and stakeholders to focus on the real business challenges and the needs of the enterprise. This White Paper provides a high-level depiction of real-world business problems that were addressed using Cloud computing.
Posted: 24 Oct 2011 | Published: 28 Jul 2010

Deloitte CIO Survey 2014
sponsored by
RESEARCH CONTENT: Deloitte's second global CIO survey assesses CIO's role in innovation, spending and technology priorities, and their relationship with the business.
Posted: 26 Sep 2014 | Published: 26 Sep 2014

Crystal Reports Server: A Functional Overview
sponsored by SAP AG
WHITE PAPER: Crystal Reports Server software offers small businesses and mid size companies a proven reporting and dashboard solution on a single server. It addresses the complete reporting process – from data access and report and dashboard design to report management and delivery, including content integration with portals and enterprise applications.
Posted: 25 Feb 2010 | Published: 24 Feb 2010


Customer Data Quality Platform: Getting to Know Your Customers Better
sponsored by Pitney Bowes Group 1 Software
PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how.
Posted: 18 Sep 2007 | Published: 01 Jan 2006

Pitney Bowes Group 1 Software

Customer Experience Management: Digital tools to create a compelling brand experience
sponsored by OpenText
WHITE PAPER: In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences.
Posted: 27 Aug 2013 | Published: 31 May 2013


Cut Coding for Faster Service Desk Deployments
sponsored by Nimsoft, Inc.
WHITE PAPER: Learn an alternative to legacy service management solutions that is fast to deploy, easy to configure, and can help your organization realize faster time to value and lower total cost of ownership, both immediately and in the long term.
Posted: 04 Jan 2012 | Published: 04 Jan 2012

Nimsoft, Inc.

DaimlerChrysler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004

Pitney Bowes Group 1 Software

Dancing with Elephants - Making Your Business Processes Agile
sponsored by Fujitsu America, Inc.
WEBCAST: Think Agile BPM is not for you because you don't have simple processes that follow the same path every time? Think again. This webcast illustrates how Agile BPM allows you to get results by striking the right balance between structure and flexibility in processes how Fujitsu's Agile BPM solution can help you to achieve that goal.
Posted: 03 Jan 2011 | Premiered: Jan 3, 2011

Fujitsu America, Inc.

Data Center Transformation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This paper looks at HP's approach to Data Center Transformation and how it can help enterprise data centers reduce costs, manage risks, and support business growth.
Posted: 14 Feb 2008 | Published: 01 Sep 2007

Hewlett Packard Enterprise

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013


Data Loss Prevention: Keeping Sensitive Data out of the Wrong Hands
sponsored by Symantec Corporation
WHITE PAPER: Data security breaches pose a serious threat. Companies need to reduce risks associated with exposing customer data, losing intellectual property, or violating compliance obligations. Learn more about DLP issues, strategies and solutions.
Posted: 06 Oct 2008 | Published: 03 Oct 2008

Symantec Corporation

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

Datacenter Automation: Accelerating Market Maturity through Investment in IT
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This study analyzes the idea of datacenter automation, and it looks across the impact that automation has on IT service delivery, cost reduction, and business impact.
Posted: 09 Feb 2009 | Published: 09 Feb 2009

Hewlett Packard Enterprise

DCM serves as a useful tool for a business approach to process management
sponsored by IBM
EGUIDE: Check out this tip guide today to learn how dynamic case management (DCM) serves as a useful tool for a business approach to process management.
Posted: 21 Nov 2011 | Published: 21 Nov 2011


Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014


Delivering OLAP Analytics with Oracle Business Intelligence Enterprise Edition 11g
sponsored by Oracle Corporation
PRODUCT DEMO: This product demo illustrates the processes and benefits inherent in a BI solution that provides a common, unified environment that combines OLAP and relational-style analysis for a faster and more in-depth decision process.
Posted: 16 Dec 2010 | Premiered: 16 Dec 2010

Oracle Corporation

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008

Citrix Online

Delivering Real-Time Business Value with SAP HANA
sponsored by SAP
EBOOK: View this 48-page interactive e-book to explore the ins and outs of SAP Business Suite, powered by SAP HANA. Discover how you can leverage a wide variety of business applications and tools to uncover the full potential of your data and operate in real-time.
Posted: 30 Jan 2014 | Published: 30 Jan 2014


Delivering Supply Chain Excellence
sponsored by IBS, International Business Systems
WHITE PAPER: This document concentrates on IT's contribution to Supply Chain Execution and Management.
Posted: 03 Apr 2008 | Published: 08 Nov 2006

IBS, International Business Systems

Demystifying IT Risk to Achieve Greater Security and Compliance
sponsored by Lumension
WHITE PAPER: Read this white paper to learn how organizations need an intelligent approach to gaining the upper hand when it comes to assessing IT risk and managing compliance.
Posted: 26 Jan 2010 | Published: 26 Jan 2010

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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
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