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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-BrandingReports
201 - 225 of 763 Matches Previous Page  | Next Page
Developing an Information Strategy in the Financial Services Industry
sponsored by Information Builders
WHITE PAPER: In this resource, financial services organizations will learn how they can use five key actions to develop a successful information strategy in order to improve processes, boost productivity, enhance decision-making, and more.
Posted: 01 May 2013 | Published: 31 Dec 2012

Information Builders

Differentiate Your Business through Customer Engagement
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This Forrester Consulting report reveals the findings of a study of 159 managers and business decision-makers regarding their customer engagement strategies.
Posted: 10 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Datacenter Automation: Accelerating Market Maturity through Investment in IT
sponsored by Hewlett-Packard Company
WHITE PAPER: This study analyzes the idea of datacenter automation, and it looks across the impact that automation has on IT service delivery, cost reduction, and business impact.
Posted: 09 Feb 2009 | Published: 09 Feb 2009

Hewlett-Packard Company

DCM serves as a useful tool for a business approach to process management
sponsored by IBM
EGUIDE: Check out this tip guide today to learn how dynamic case management (DCM) serves as a useful tool for a business approach to process management.
Posted: 21 Nov 2011 | Published: 21 Nov 2011

IBM

Delivering OLAP Analytics with Oracle Business Intelligence Enterprise Edition 11g
sponsored by Oracle Corporation
PRODUCT DEMO: This product demo illustrates the processes and benefits inherent in a BI solution that provides a common, unified environment that combines OLAP and relational-style analysis for a faster and more in-depth decision process.
Posted: 16 Dec 2010 | Premiered: 16 Dec 2010

Oracle Corporation

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008

Citrix Online

Delivering Supply Chain Excellence
sponsored by IBS, International Business Systems
WHITE PAPER: This document concentrates on IT's contribution to Supply Chain Execution and Management.
Posted: 03 Apr 2008 | Published: 08 Nov 2006

IBS, International Business Systems

Demystifying IT Risk to Achieve Greater Security and Compliance
sponsored by Lumension
WHITE PAPER: Read this white paper to learn how organizations need an intelligent approach to gaining the upper hand when it comes to assessing IT risk and managing compliance.
Posted: 26 Jan 2010 | Published: 26 Jan 2010

Lumension

Develop Effective User Management to Demonstrate Compliance Efforts and Achieve Business Value
sponsored by IBM
WHITE PAPER: Learn how IBM solutions can help organizations support compliance efforts and business requirements through user management solutions based on IBM Tivoli Identity Manager software and other IBM offerings.
Posted: 16 Jun 2010 | Published: 19 Dec 2008

IBM

DevOps: Advances in Release Management and Automation -- The Ovum Rainbow Map for DevOps Solutions Comparing 11 Vendors
sponsored by SERENA Software, Inc.
WHITE PAPER: DevOps, new tools for improved automation and release management, are taking the software development world by storm. Read this detailed white paper for a comparison of the 11 top vendors in this new space. Learn the strengths and weaknesses of each competitor and determine which one would best suit your development team's needs.
Posted: 09 Apr 2012 | Published: 15 Sep 2011

SERENA Software, Inc.

Distributed Capture Platforms: Reducing Costs, Removing Bottlenecks and Mitigating Risks
sponsored by EMC Corporation
WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues.
Posted: 21 Aug 2008 | Published: 15 Aug 2008

EMC Corporation

Doing Business with Comstor
sponsored by Comstor
WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
Posted: 01 Feb 2012 | Published: 27 Jan 2012

Comstor

Drive growth and value with proven BPM solutions from IBM
sponsored by IBM
WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

IBM

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
sponsored by SAP America, Inc.
TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
Posted: 05 May 2008 | Published: 01 May 2008

SAP America, Inc.

Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM
sponsored by IBM
WHITE PAPER: In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

IBM

Driving Business Value with a Virtualized Infrastructure
sponsored by IBM Software Group
WHITE PAPER: Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks.
Posted: 05 Dec 2007 | Published: 01 Mar 2007

IBM Software Group

Driving Profitable Decisions with Business Rule Management
sponsored by FICO
WHITE PAPER: Business rules management systems (BRMS) help organizations efficiently develop, execute, and maintain their business rules in a centralized environment. Learn about how these solutions work, how they help businesses make profitable decisions, what to look for in a BRMS, and keys to a successful and profitable BRMS initiative in your organization.
Posted: 09 Sep 2010 | Published: 09 Sep 2010

FICO

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Dynamic Business - From Aspiration to Reality
sponsored by Microsoft India
WHITE PAPER: This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
Posted: 19 Dec 2013 | Published: 19 Mar 2013

Microsoft India

Dynamic Business Process Management (BPM) from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how to accelerate process change and lower IT costs and to learn how IBM can work with you in a Business Value Assessment (BVA) to quantify the benefits for your projects.
Posted: 02 Aug 2010 | Published: 11 Aug 2009

IBM

Dynamic Business Process Management for Communications Service Providers
sponsored by IBM
WHITE PAPER: In today’s demanding environment, communications service providers across all lines of business are struggling to increase their business agility to remain competitive. This paper explores how companies are achieving agility by adopting dynamic business process management (BPM) with telecommunications industry standards. Read on to learn more.
Posted: 02 Aug 2010 | Published: 21 Apr 2010

IBM

Dynamic Business Processes Podcast Series: Tips for Thriving in Today’s Economy with BPM
sponsored by IBM
PODCAST: Today, more than ever, organizations must deliver the benefits of cost optimization and business agility. This podcast series explains how that goal can be realized through dynamic Business Processes Management. The series focuses on banking, government, healthcare, insurance, cross-industry and retail.
Posted: 15 Oct 2009 | Premiered: Oct 15, 2009

IBM

Dynamic Case Management: A Foundation for Agile Enterprise Business Applications
sponsored by Pegasystems
VIDEO: The dynamic case management approach is helping companies achieve significant, competitive results.  In this webinar, learn how your company can also achieve better service outcomes with dynamic case management.
Posted: 05 May 2011 | Premiered: 02 May 2011

Pegasystems

Dynamic Case Management: The Secret to Agile, Collaborative Processes
sponsored by Eccentex
EGUIDE: Agile case management is a requirement in today's demanding business world, but legacy technologies have lagged behind and lack the capabilities today's knowledge workers need. Inside this e-guide, discover how dynamic case management (DCM) can help mitigate this challenge, the advantages of combining analytics and DCM, and much more.
Posted: 08 Jan 2013 | Published: 08 Jan 2013

Eccentex

E-Book: Best Practices for Selecting Midmarket ERP Software
sponsored by IQMS
EBOOK: With over 80 different ERP packages available today, determining what’s right for your organization can seem like a daunting task. But, with this e-book you will get advice and best practices for every step of the ERP software selection process. Ensuring you will not get lost in the sea of ERP software.
Posted: 20 Apr 2010 | Published: 20 Apr 2010

IQMS
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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