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White Papers

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ALSO CALLED: Position Papers, Whitepapers, IT White Papers, Technology Whitepapers, Technology White Papers
DEFINITION: A white paper is an article that states an organization's position or philosophy about a social, political, or other subject, or a not-too-detailed technical explanation of an architecture, framework, or product technology. Typically, a white paper explains the results, conclusions, or construction resulting from some organized committee or research collaboration or design and development effort.  … 
Definition continues below.
White PapersWhite Papers (View All Report Types)
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Tips for Maximizing the Success of your Event Investment
sponsored by TechTarget
WHITE PAPER: Tips for Maximizing the Success of your Event Investment.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

TOPICS:  White Papers
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Inside the Mind of Executive IT Part 2: How Technology Buyers Research Buys
sponsored by TechTarget
WHITE PAPER: Where executives go to conduct their research- guidance for marketers on what sourcess to utilize based on the project type.
Posted: 27 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Security Content Guide
sponsored by TechTarget
WHITE PAPER: A content development guide for Security.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Server Virtualization Content Development Guide
sponsored by TechTarget
WHITE PAPER: A content development guide for Server Virtualization.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Inside the Mind of Executive IT Part 1: The Origin of a Project
sponsored by TechTarget
WHITE PAPER: Inside the Mind of Executive IT Part 1: The Origin of a Project
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Inside the Mind of Executive IT Part 3: What Messages Resonate Best with Buyers
sponsored by TechTarget
WHITE PAPER: How to frame promotion of content to reach executive IT.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Inside the Mind of Executive IT Part 4: The Role of 'The Business' in the buy
sponsored by TechTarget
WHITE PAPER: How to talk to the business vs. IT when marketing a technology solution.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Inside the Mind of Executive IT Part 5: A Look at Today's Disruptive Technology in the Enterprise
sponsored by TechTarget
WHITE PAPER: How to position cloud, consumerization and big data when marketing to executive IT.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Mobility Content Development Guide
sponsored by TechTarget
WHITE PAPER: A content development guide for mobility.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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Big Data Content Guide
sponsored by TechTarget
WHITE PAPER: A guide to developing content for Big Data buyers.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

TOPICS:  White Papers
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WHITE PAPERS DEFINITION (continued): …  Several versions of Webster's indicate that the term arose within the past few decades in England to distinguish short government reports from longer, more detailed ones that were bound in blue covers and referred to as "blue books" (not to be confused with the blue books used when taking college exams). A shorter government publication providing a report or position about something was bound in the same white paper as the text - hence, "a white paper." In information technology, a white paper is often a paper written by a lead product designer to explain the philosophy and operation of a product … 
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