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Permission Marketing

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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
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Permission MarketingWhite Papers (View All Report Types)
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Understanding and Simplifying Sharepoint 2007 Permissions Management
sponsored by Idera
WHITE PAPER: Authentication to a SharePoint environment is the process in which a company’s IT architecture approves a user’s credentials. To fully understand the spectrum involved with managing permissions in a SharePoint environment, you need to know the components involved with permissions and how they work with one another.
Posted: 27 Jul 2010 | Published: 27 Jul 2010

Idera

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc.
2 Matches
 
PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message that has been requested in advance and more cost-efficient because theprospect is already identified and targetted. In a world of information overload, automatedtelemarketing, and spam,most people welcome the idea of permission marketing.

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