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To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
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This report is fourth in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our pre...
WHITE PAPER:
This report is third in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our previous...
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