In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
For any customer data integration (CDI) project, adequate identity resolution is crucial. Gain insight into the unique challenges posed by identity related data and learn what matching technology is essential for a successful CDI initiative.
This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
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