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Customer Data Management SoftwareWhite Papers (View All Report Types)
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Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers
sponsored by Runaware
WHITE PAPER: The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.
Posted: 14 Jul 2011 | Published: 30 Jun 2011

Runaware

NetApp’s Crafty Acquisition of Akorri Will Be Boon to Users — and Not Just NetApp Users
sponsored by NetApp
WHITE PAPER: Read this white paper to learn more about the acquisition of Akorri Networks, Inc. by NetApp. and the ways in which this merger is helping to provide customers with new virtualization technologies.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

NetApp

Building Relationship Capital: Client Relationship Management for the Capital Markets
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
Posted: 25 Jan 2011 | Published: 24 Jan 2011

Pivotal CRM, a CDC Software solution

To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
Posted: 13 Sep 2010 | Published: 13 Sep 2010

Pitney Bowes Business Insight

The Total Economic Impact Of DMExpress
sponsored by Syncsort
WHITE PAPER: The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
Posted: 28 Oct 2009 | Published: 25 Aug 2008

Syncsort

The Business Case for Desktop Integration: A practical solution with rapid ROI
sponsored by Cicero Inc.
WHITE PAPER: This paper describes the relationship between desktop integration and customer experience, the business benefits of building a logically integrated structure, and the best architecture for achieving the maximum benefits. It examines two successful implementations where desktop application integration has produced measurable results.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Cicero Inc.

Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM
sponsored by SugarCRM Inc.
WHITE PAPER: A CRM system can help drive sales performance, so the decision of which CRM provider is right for your sales organization is very important. This paper discusses the benefits of having SugarCRM® as your CRM provider and how it is based on commercial open source software, which gives the product a variety of benefits over other CRM providers.
Posted: 02 Jun 2009 | Published: 02 Jun 2009

SugarCRM Inc.

Surviving and Thriving in the Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

Being Agile in a Non-Agile World
sponsored by Ivar Jacobson Consulting
WHITE PAPER: This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
Posted: 01 Jul 2008 | Published: 01 Jun 2008

Ivar Jacobson Consulting

Oracle Vertical CRM Applications: Realizing Business Benefit Through Industry Best Practices
sponsored by Oracle Corporation
WHITE PAPER: This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: 02 Jun 2008 | Published: 01 Mar 2008

Oracle Corporation

Protect Your Customer Data for Peace of Mind
sponsored by Cisco Systems, Inc.
WHITE PAPER: When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

Choosing the Best CRM for Your Organization
sponsored by Oracle Corporation
WHITE PAPER: Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

The Challenges of Customer Data Integration (CDI)
sponsored by DataFlux Corporation
WHITE PAPER: Learn how to implement a successful customer data integration (CDI) program, discover challenges and data quality best practices.
Posted: 05 Jul 2007 | Published: 01 Jul 2007

DataFlux Corporation

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Delivering Actionable Insight into Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper details sales analytics which can empower users to proactively and continually improve their performance.
Posted: 02 Mar 2007 | Published: 01 Dec 2006

Oracle Corporation

Identity Resolution: A Key to CDI Value
sponsored by Identity Systems
WHITE PAPER: For any customer data integration (CDI) project, adequate identity resolution is crucial. Gain insight into the unique challenges posed by identity related data and learn what matching technology is essential for a successful CDI initiative.
Posted: 14 Dec 2006 | Published: 01 Oct 2006

Identity Systems

Achieving Advantage with Operational Customer Data Integration and Management
sponsored by IBM Software Group
WHITE PAPER: This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
Posted: 16 Nov 2006 | Published: 01 Feb 2006

IBM Software Group
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