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Permission Marketing

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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
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Permission Marketing Multimedia (View All Report Types)
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How FrontRange Stands Out From the Crowd
sponsored by FrontRange Solutions Inc.
VIDEO: Until recently, service and client management were handled separately. But today's competitive business climate demands that IT environments – and the critical IT processes like these ones that support them – be unified.
Posted: 23 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

How is the "IT" in ITSM disappearing?
sponsored by FrontRange Solutions Inc.
VIDEO: Why is the 'IT' in ITSM disappearing before our eyes? This video introduces a solution that paves the way for automation-based service management throughout the enterprise.
Posted: 22 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

Making Data Management Easier for You in 2015
sponsored by Progress
VIDEO: Manually tracking down data in its various formats: excel, databases, the cloud, can be time consuming and complicated. Learn how to consolidate your data and increase data quality with ease.
Posted: 23 Feb 2015 | Premiered: 15 Jan 2015

Progress

Providing strategic competitive advantage and enriching the customer experience
sponsored by Hewlett-Packard Limited
WEBCAST: In this short video, you'll learn how one company is shifting the business world from a BPO focus, to a business process services (BPS) focus in an effort to transform business models and enhance customer experiences.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Hewlett-Packard Limited

Red Hat JBoss Fuse: Enabling Intelligent Integration Everywhere
sponsored by Red Hat
WEBCAST: Check out this short video to learn how JBoss Fuse enables the exchange of data simply and with greater agility across its innovative integration platform.
Posted: 11 Dec 2013 | Premiered: Dec 10, 2013

Red Hat

Sales & marketing Analytics: Stop Wasting Time, Start Making Discoveries
sponsored by Progress
VIDEO: Access this video to learn about one platform which promises to help you consolidate your data so that you can analyze track and present data effectively.
Posted: 23 Feb 2015 | Premiered: 29 Jul 2014

Progress

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

How Not to Get Fired: Choose JBoss Enterprise BRMS for Your Mission-Critical Business-Rules Deployment
sponsored by Red Hat
WEBCAST: Watch this webcast now to get an overview of the JBoss Enterprise BRMS and its key capabilities for tackling demanding process tasks.
Posted: 20 Jul 2012 | Premiered: Jul 20, 2012

Red Hat

How to Get Lean with Automated Process Discovery - Live demonstration and case study presentation
sponsored by Fujitsu America, Inc.
WEBCAST: The biggest challenge to improving the efficiency of your business processes often lies in knowing how these processes really work in your organization. This webcast will teach you how to visualize and analyze your business processes from historical data, expose process waste and apply lean initiatives to achieve significant value.
Posted: 23 Mar 2010 | Premiered: Mar 23, 2010

Fujitsu America, Inc.

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Hybrid IT Service Management
sponsored by FrontRange Solutions Inc.
VIDEO: This brief, two minute video will teach you about a single-platform IT service management (ITSM) solution that provides flexible deployment options, reduces IT costs, improves service delivery, and more.
Posted: 28 Jun 2013 | Premiered: 28 Jun 2013

FrontRange Solutions Inc.

IBM Smart SOA Global Virtual Forum: How to Get Smarter Business Outcomes
sponsored by IBM
WEBCAST: Adapting to change is hard for today's professional architectures, but with the dynamics of the industry, change is a must. This webcast will show how to gain successful agility and maximize business IT value with the Smart SOA approach. Watch now!
Posted: 13 Oct 2008 | Premiered: Nov 5, 2008, 10:30 EST (15:30 GMT)

IBM

It's Not "If" You Collaborate, But "How"
sponsored by Cisco Systems, Inc.
VIDEO: To learn more about who collaborates and why, Cisco recently conducted one of the first comprehensive studies of the personal and cultural factors associated with successful adoption of network based collaboration. Read the full report, and find out more about how collaboration transforms business.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009

Cisco Systems, Inc.

Kofax Mobile Capture - Features and Benefits of Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WEBCAST: In this video, learn about Kofax Mobile Capture, which allows you to take a photo, and that information is instantly inserted into the appropriate business process. Discover how this innovative technology ensures the highest quality faster and at a lower cost, and extracts more valuable data so customer engagement is also enhanced.
Posted: 31 Mar 2014 | Premiered: Oct 7, 2013

Kofax, Inc.

Leveraging Virtual Iron and Quad-Core Intel® Based Server Virtualization in Production Environments
sponsored by Virtual Iron Software, Inc.
WEBCAST: This webcast, featuring Intel and Virtual Iron, explores the key drivers and enabling technologies behind server virtualization. Best practices for supporting virtualized workloads in production environments will also be discussed.
Posted: 10 Mar 2008 | Premiered: Mar 1, 2008

Virtual Iron Software, Inc.

Pave the Road to "Perfect Order" Performance with Integrated Fulfillment
sponsored by SAP America, Inc.
WEBCAST: Get a first-hand view of how SAP solutions can help you improve your organization's business processes for transportation management, logistics, and warehouse management. SAP's advanced solutions deliver the functionalities you need...
Posted: 04 Feb 2008 | Premiered: Nov 13, 2007

SAP America, Inc.

Plan and Act on Findings with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: The following webcast depicts how to create, update, and manage a successful business plan. Discover what techniques you can use to move your business forward.
Posted: 08 Nov 2013 | Premiered: Nov 8, 2013

IBM

Podcast: Automate lately? The value of automation with or without cloud
sponsored by Hewlett-Packard Company
PODCAST: This webcasts explains the fundamentals of automation and how it fits into a larger cloud strategy. Inside, get practical advice on where and how to get started.
Posted: 26 Nov 2013 | Premiered: Nov 18, 2013

Hewlett-Packard Company

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Recognize your Apps Personalities
sponsored by Hewlett-Packard Company
VIDEO: This brief video explains how the right applications transformation strategy can lead your enterprise to a new level of success by enabling you to categorize and profile apps based on business impact, simplify apps management, and more.
Posted: 09 Oct 2013 | Premiered: 09 Oct 2013

Hewlett-Packard Company

SAP / Oracle Applications on the Cisco UCS platform
sponsored by Cisco Systems, Inc.
VIDEO: Watch this on-demand video featuring Len Landale, Director of ERP Applications at Secure24, to learn how third-party automation tools for SAP software can reduce redundancies for faster delivery to customers and increased cost savings. Watch this video now to learn more.
Posted: 01 Sep 2011 | Premiered: 30 Aug 2011

Cisco Systems, Inc.

SAP NetWeaver BPM and PI Customer E-Book
sponsored by SAP America, Inc.
VIDEO: This collection of videos provides critical insight into the process success of many leaders within their specific industries. Watch now to learn about the tools and strategies they used and how you can use these same strategies for success in your own organization.
Posted: 01 Aug 2011 | Premiered: 01 Aug 2011

SAP America, Inc.

SAP Workforce and Scheduling Optimization Demo
sponsored by ClickSoftware
WEBCAST: Watch this demo to learn how SAP Workforce and Scheduling Optimization can help offer better customer service, which leads to customer loyalty which ultimately leads to higher profits by allowing you to manage service scheduling and dispatching, support Mobile service operations, schedule service appointments, monitor service operations, and more
Posted: 12 Aug 2009 | Premiered: Aug 12, 2009

ClickSoftware

Successful Strategies For Business Process Integration
sponsored by Oracle Corporation
WEBCAST: Business processes and their effectiveness are what differentiate your company from your competitors. If you can successfully manage your processes you are able to increase efficiency, improve customer service, and deliver new products faster. Watch this webcast to learn how to put your best foot forward when it comes to BPM.
Posted: 24 Jul 2012 | Premiered: Jul 17, 2012

Oracle Corporation
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PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message that has been requested in advance and more cost-efficient because theprospect is already identified and targetted. In a world of information overload, automatedtelemarketing, and spam,most people welcome the idea of permission marketing.

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