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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
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Plan and Act on Findings with IBM Cognos Enterprise
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WEBCAST: The following webcast depicts how to create, update, and manage a successful business plan. Discover what techniques you can use to move your business forward.
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IBM

Red Hat JBoss Fuse: Enabling Intelligent Integration Everywhere
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WEBCAST: Check out this short video to learn how JBoss Fuse enables the exchange of data simply and with greater agility across its innovative integration platform.
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Red Hat

The New Era of BPM: Uniting Insight and Automation for Improved Process Management
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WEBCAST: In this webcast, discover how to marry understanding, automation and management of your business flows and case management needs. You'll also learn how to unify process and case management best practices while providing the fastest time to value.
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OpenText

The Next Generation of Case Management Solutions Webinar
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WEBCAST: View this informative webcast to discover a single process and case management platform that allows each end user to set new tasks and change the nature of the case midstream without any disruption of process.
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OpenText

The Paper Problem: Why Banks are Going Digital
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Posted: 05 Nov 2014 | Premiered: Nov 5, 2014

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What's Next in Banking? Tech and Trends Driving Change
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Infor CRM

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Test and simulate rules using WebSphere ILOG Business Rules Management System
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IBM

Test without writing a single line of code…really
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Hewlett-Packard Company

The Agile Data Warehouse Webinar - Next Generation BI
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WEBCAST: Watch this webinar and find out about the new approach to Business Intelligence (BI) that takes advantage of the cloud as a disruptive technology combined with next-generation software applications.
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RightScale

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Alcatel-Lucent

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WEBCAST: As IT environments become more dynamic, your operations teams need a unified approach to management and monitoring. In this webcast, learn how automatic detection and automated monitoring setup and configuration are two methods for meeting IT challenges. Inside, discover how the "management cockpit" improves management, and much more.
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Tips from the Trade – Competing on Web Analytics
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WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
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SAS

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WEBCAST: In this webcast, discover how Smart Process apps - designed to support variable, people-intensive, frequently-changing applications - can optimize collaborative business processes in your organization and deliver more value from your existing operations apps.
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What Distinguishes World Class Manufacturing Companies
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WEBCAST: This webcast discusses the challenges faced by manufacturers and the characteristics that make top enterprises stand out from the pack.
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NetSuite
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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