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Permission Marketing

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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
Permission Marketing Reports
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A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE: In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

TechTarget

A VAR's Guide to Efficient Quoting
sponsored by ConnectWise
EBOOK: In this e-book, find out how to update legacy quoting tools like spreadsheets with a cloud-based configure-price-quote (CPQ) platform. Plus, discover 8 pitfalls of manual quoting and learn how to speed up your fulfillment process and boost sales rep productivity.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

ConnectWise

Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019

TechTarget

Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018

TechTarget

Accenture Technology Vision 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading companies that develop a people first approach will win in today's digital economy, according to the latest global technology trends report from Accenture.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

ComputerWeekly.com

Act-On's Adaptive Sending vs. HubSpot's Smart Sending
sponsored by Act-On Software
RESOURCE CENTER: Automated emailing can work well for lead generation—but, imagine a more adaptive strategy that learns what time your recipients are most likely to open and engage with an email. View these resources to get a better understanding of adaptive email technology, and 7 steps to setting up your next lead nurture campaign.
Posted: 08 Jul 2019 | Published: 31 Jan 2019

Act-On Software

AI is Everywhere, Even in the Workplace
sponsored by K2
RESOURCE: Learn about the maturation of AI technology and find out what your organization can do now to make sure you're poised to capitalize on AI in the future.
Posted: 12 Mar 2018 | Published: 12 Mar 2018

K2

AI: Beyond the hype
sponsored by ComputerWeekly.com
EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 06 Nov 2017 | Published: 06 Nov 2017

ComputerWeekly.com

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by ComputerWeekly.com
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

ComputerWeekly.com

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

About to Buy Guide: Building a Business Case for DR
sponsored by SearchCIO.com
EGUIDE: Are you a CIO looking to justify your DR project to upper management? This Q&A with Paul Kirvan, a consultant with more than 20 years of experience in business continuity management, will give you a perspective on the overall issue of DR and why your organization should implement a documented backup plan.
Posted: 05 Mar 2013 | Published: 05 Mar 2013

SearchCIO.com

About to Buy Guide: How to Succeed in Social Networking and Collaboration
sponsored by SearchCIO.com
EGUIDE: In this expert E-Guide, President of The Real Story Group Tony Byrne describes the importance of homing in on specific business applications and of getting IT involved in the implementation—as well as why integration of social tools remains a problem. Read now to learn more.
Posted: 14 Mar 2013 | Published: 28 Sep 2012

SearchCIO.com

Accelerate Innovation & Productivity with Rapid Prototyping and Development: Model New Ideas, Land More Business, and Control Costs
sponsored by Attivio, Inc.
WHITE PAPER: This paper discusses how a new generation of platforms in the application stack is designed to both deliver a specific layer of functionality and enable rapid prototyping, allowing development teams to focus their efforts on the value they add and gain time for more innovation.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieve Effective BPM with Cloud Provisioning
sponsored by OpenText
WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

OpenText

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by DellEMC and Intel®
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from SearchHealthIT.com highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013

IBM

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010

IBM

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by DellEMC and Intel®
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise
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