Business of Information Technology  >   Business Processes  >   Marketing  >  

Permission Marketing

RSS Feed   
DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
Permission Marketing White Papers (View All Report Types)
1 - 25 of 336 Matches Previous Page  |  Next Page
3 Apps Critical to Financial Services
sponsored by Mendix
WHITE PAPER: With 72% of banking users accessing services and products through mobile platforms, an overwhelming 67% found their experiences unsatisfactory due to poor interfaces and functionality. Download this digital guide to review 3 types of applications financial services need to enhance their product, service, and end-user experience.
Posted: 12 Nov 2019 | Published: 12 Nov 2019

Mendix

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

5 Principles for Enterprise Architects
sponsored by Mendix
WHITE PAPER: The emergence of wide-ranging tools like cloud, mobile IoT, and analytics has put organizations in a place where they need personnel to effectively lead the implementation. Download the 5 principles of a strong enterprise architect in order to understand digital priorities and how to support them.
Posted: 12 Nov 2019 | Published: 12 Nov 2019

Mendix

5 Things Buyers Want & Like About AI Chatbots
sponsored by DMI Inc
WHITE PAPER: Customer experience has reached the pinnacle of businesses success, but it has become an extremely time and resource intensive priority. Download this chatbot guide which overviews 5 data points proving why businesses should consider implementing AI chatbots to meet customer needs.
Posted: 14 Nov 2019 | Published: 14 Nov 2019

DMI Inc

5 Trends That Are Changing Sales Cycles — and How to Win
sponsored by Smartsheet
WHITE PAPER: Use this whitepaper for insights into project management aimed to address onboarding and execution through understanding 5 IT trends in sales cycles.
Posted: 15 Nov 2019 | Published: 15 Nov 2019

Smartsheet

8 Steps to Creating a High-Impact MarTech Stack
sponsored by Marketo
WHITE PAPER: With so many marketing applications available and so many competitive gains to be made by using the right combination, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. Download this white paper for 8 steps that can help you put together a high-performance MarTech stack.
Posted: 19 Nov 2019 | Published: 19 Nov 2019

Marketo

A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER: There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018

TechTarget

Accelerate Incident Response Time by 90%
sponsored by Ayehu
WHITE PAPER: With an automated SOC incident response, IT can respond up to 90% faster with zero errors versus traditional response teams. Download this SOC whitepaper which dives in 7 benefits of automated incident response.
Posted: 08 Nov 2019 | Published: 08 Nov 2019

Ayehu

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement
sponsored by IBM
WHITE PAPER: Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

9 Steps to Building a Business Case for B2B Integration
sponsored by IBM
WHITE PAPER: Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
Posted: 24 Feb 2011 | Published: 24 Feb 2011

IBM

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation
sponsored by IBM
WHITE PAPER: This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed.
Posted: 29 May 2008 | Published: 01 Sep 2007

IBM

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

A New Model for Healthcare Transformation
sponsored by DellEMC and Intel®
WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM
1 - 25 of 336 Matches Previous Page    1 2 3 4    Next Page

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.

Definitions:

All Rights Reserved, Copyright 2000 - 2019, TechTarget | Read our Privacy Statement