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Database Marketing

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DEFINITION: Database marketing is a systematic approach to the gathering, consolidation, and processing ofconsumer data (both for customers and potential customers) that is maintained in a company's databases.Although databases have been used for customer data in traditional marketing for a long time, thedatabase marketing approach is differentiated by the fact that much more consumer data ismaintained, and that  … 
Database Marketing Reports
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Tintri Introduces SQL Integrated Storage
sponsored by Tintri
ANALYST REPORT: To learn more about SQL integrated storage and its cross-team benefits, as well as to view a new solution from Tintri in this area, download this exclusive Storage Switzerland white paper.
Posted: 19 Aug 2020 | Published: 19 Aug 2020

Tintri

Journey to Digital Services: Common Service Data Model
sponsored by ServiceNow
WEBCAST: Having a configuration management database (CMDB) is key to running effective IT systems. Watch this webinar to learn how the ServiceNow Common Service Data Model is able to help businesses achieve data uniformity for their CMDB and expand business applications across their data systems.
Posted: 10 Aug 2020 | Premiered: Aug 10, 2020

ServiceNow

Scale Your Startup with MongoDB
sponsored by MongoDB, Inc.
WEBCAST: In this webcast, MongoDB Director Mike Lynn introduces MongoDB Atlas, their global database service which can simplify database scaling with the cloud in just a few clicks. Tune in to learn how to add users, manage access, and more.
Posted: 29 Jul 2020 | Premiered: Jul 29, 2020

MongoDB, Inc.

Key Benefits of Running Microsoft SQL Server on Hyperconverged Infrastructure (HCI)
sponsored by Dell Technologies and Intel
WHITE PAPER: Download this white paper to discover 4 ways in which databases, and more specifically SQL Server workloads, benefit from running on hyper-converged infrastructure (HCI) and how to take advantage of this configuration yourself.
Posted: 12 Jun 2020 | Published: 12 Jun 2020

Dell Technologies and Intel

Multitenancy Options in Postgres
sponsored by EDB
WHITE PAPER: This white paper will show you the different ways that Postgres can help you achieve a multitenant database architecture. Download now for a complete architectural overview and to view these 3 multitenancy options at your disposal.
Posted: 09 Mar 2020 | Published: 09 Mar 2020

EDB

Jargon buster guide to GDPR
sponsored by ComputerWeekly.com
EGUIDE: In this guide, we provide the 10 most important things you need to know about GDPR, and a jargon-buster explanation for some of the key terminology.
Posted: 31 Mar 2017 | Published: 31 Mar 2017

ComputerWeekly.com

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

SearchBusinessAnalytics.com eGuide: Predictive Analytics: The next big thing in BI?
sponsored by IBM
EGUIDE: In this e-guide you'll learn about predictive analytics technology and why it's getting increased attention from prospective users.
Posted: 27 Sep 2011 | Published: 27 Sep 2011

IBM

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

DataFlux Delivers Improved Data Quality, Address Verification for the Miami Herald Media Company
sponsored by DataFlux Corporation
CASE STUDY: The Miami Herald Media Company used the DataFlux data quality and data integration platform to improve and enhance the data that drives its Database Marketing division.
Posted: 28 Feb 2011 | Published: 28 Feb 2011

DataFlux Corporation
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