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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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Blockchain Enterprise Survey: deployments, benefits and attitudes
sponsored by ComputerWeekly.com
EGUIDE: Blockchain deployments are rapidly becoming mainstream. Nearly 40% of respondents' companies are deploying blockchain technology, rising to 57% amongst companies with over 20,000 employees. In part, this is due to increased awareness and understanding of what blockchain entails, particularly at Founder/CEO level.
Posted: 01 Aug 2017 | Published: 01 Aug 2017

ComputerWeekly.com

Breaking the Bottlenecks in Your SDLC
sponsored by Blueprint Software
WHITE PAPER: Discover how to apply the principles of Agile throughout the software development lifecycle (SDLC) and to the enterprise as a whole so that you can achieve Agile development at scale.
Posted: 17 Nov 2017 | Published: 17 Nov 2017

Blueprint Software

Bridging Traditional & Continuous Testing
sponsored by Plutora
EBOOK: DevOps practices and test automation activities are forcing traditional testing teams to make considerable changes. Both roles and tools are being updated and you need to adapt in order to survive. Read this e-book to learn how your testing team can adapt to these changes and how to implement these changes in your testing strategy.
Posted: 07 Feb 2018 | Published: 07 Feb 2018


Build Modern Apps with Big Data at a Global Scale
sponsored by Microsoft
EBOOK: Find out how to deliver apps that don't have to make the trade-off between the speed of data availability, data access, and consistency. Plus, learn about the pros and cons of using a distributed database as the underlying foundation for app development and user experiences.
Posted: 01 Feb 2018 | Published: 31 Dec 2017

Microsoft

Build Modern Apps with Big Data at a Global Scale
sponsored by Microsoft
EBOOK: Find out how to deliver apps that don't have to make the trade-off between the speed of data availability, data access, and consistency. Plus, learn about the pros and cons of using a distributed database as the underlying foundation for app development and user experiences.
Posted: 09 Feb 2018 | Published: 31 Dec 2017

Microsoft

Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER: This white paper acts a guide for navigating the build vs. buy argument for experimentation platforms. Find out how to drive quality development projects and discover how you can improve A/B testing and configuration for developers.
Posted: 05 Jan 2018 | Published: 05 Jan 2018

Optimizely

Build Your Automated Testing Strategy for Continuous Delivery
sponsored by Plutora
EGUIDE: In this expert e-guide, we explore how to build the automated and cloud-based software testing strategy that fits your organization's specific development needs.
Posted: 15 Feb 2018 | Published: 09 Feb 2018


Building a Digital Platform to Lead in the API Economy
sponsored by MuleSoft
WHITE PAPER: Learn about the central role played by APIs in making the move from a digital business model to transforming your business into a digital platform at the center of a connected ecosystem, comprised of all your core cloud and on-premise systems.
Posted: 17 Jan 2018 | Published: 17 Jan 2018

MuleSoft

Building a Modern Employee Portal for Your Digital Workforce
sponsored by Sapho
WEBCAST: Find out how to create an engaging, user-friendly employee portal by accessing systems of record and transforming them into micro apps that can be deployed across desktop and mobile devices.
Posted: 13 Feb 2018 | Premiered: Feb 13, 2018

Sapho

Building a Robust A/B Testing Strategy to Deliver Positive User Experiences
sponsored by Optimizely
EBOOK: Find out how to create a robust and scalable A/B testing strategy that encompasses customer-facing teams to maximize the impact of tests across channels, apps, and services so that you can deliver high-performing products with differentiated user experiences.
Posted: 08 Jan 2018 | Published: 31 Dec 2017

Optimizely

Building Business Apps at Lightspeed
sponsored by ServiceNow
EGUIDE: In an age where emphasis is on ever-increasing speed and responsiveness, the question has become how to accelerate digital transformation. In this e-book, you will find nine case studies of enterprises building apps at lightspeed and two developers that are accelerating digital transformation efforts.
Posted: 09 Jan 2018 | Published: 29 Mar 2017

ServiceNow

Business Agility: How Modern Businesses Beat the Competition
sponsored by CA Technologies
WHITE PAPER: Learn about the CA Agile Central platform, a leader in Gartner's Magic Quadrant for enterprise Agile planning tools, and how it helps you accelerate time-to-market for quality app releases.
Posted: 11 Aug 2017 | Published: 31 Jul 2017

CA Technologies

Business Alignment Throughout the DevOps Loop
sponsored by Blueprint Software
WHITE PAPER: Discover how to close the gaps in the DevOps toolchain caused by siloed development tools so that you can truly automate, accelerate, and collaborate across the full delivery cycle.
Posted: 21 Nov 2017 | Published: 21 Nov 2017

Blueprint Software

Business Applications Digest Issue 3
sponsored by SearchHRSoftware
EZINE: Check out this issue of industry insider e-zine Business Applications Digest to get a taste of what the new website SearchFinancialApplications.com has to offer, including articles on cloud human resources (HR) software, the challenges of the 'bring your own device' (BYOD) phenomenon, corporate performance management (CPM) software, and more!
Posted: 27 Jun 2012 | Published: 26 Jun 2012

SearchHRSoftware

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

BPM-Led Strategies for App Modernization and Robotic Process Automation
sponsored by HelpSystems
EGUIDE: In this e-guide, expert consultant Tom Nolle explores how organizations can leverage BPM to modernize legacy apps effectively. Discover how workflows, APIs, and microservices fit into this framework and your modernization implementation. Plus, learn how BPM will support robotic process automation for the evolving world of IoT and mobile.
Posted: 27 Feb 2017 | Published: 22 Feb 2017

HelpSystems

Breaking the Disk Barrier with In-Memory DBMS Technology: Sybase Adds a Big Performance Boost for ASE 15.5
sponsored by Sybase, an SAP company
ANALYST REPORT: This paper discusses the growing need for high-performance database management, without disrupting applications and the operations of the datacenter. It discusses issues of performance versus durability and how an in-memory database strategy can be used to provide better high-speed, high-volume data management without sacrificing data integrity.
Posted: 15 Jun 2010 | Published: 15 Jun 2010

Sybase, an SAP company

Breaking the Disk Barrier: In-Memory Databases
sponsored by Sybase, an SAP company
WEBCAST: In-memory database technology is emerging as a key means of boosting performance in mainstream IT applications. Carl Olofson from IDC discusses how an in-memory database strategy can provide better high speed, high volume data management for your applications. ASE's new In-memory Databases Option is also described. Watch this webcast to learn more.
Posted: 15 Jun 2010 | Premiered: Jun 15, 2010

Sybase, an SAP company

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

BuilderMT Increases Customer Satisfaction from 66% to 90% in Less than a Year with Parature
sponsored by Parature, Inc.
CASE STUDY: BuilderMT is the nation's leading provider of production management software for residential homebuilders, and has achieved wide notoriety and national awards for streamlining the workflow management process and improving the efficiency.
Posted: 25 Feb 2008 | Published: 01 Jan 2006

Parature, Inc.

Building a Mobile Strategy: Analyst Report Shows Key Components to Success
sponsored by Kony
ANALYST REPORT: Access this analyst report to discover how the enterprise appetite for mobilization grows – but progress has been slow.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Kony

Building a Strong Application Security Program
sponsored by Onapsis
EGUIDE: What are the first steps to creating a strong app security program, and how do you know you've struck the right balance between static and dynamic testing? These are the types of questions we explore in this e-guide. Find out what role education is playing in building an app security program and get advice for mitigating SAP vulnerabilities.
Posted: 12 Sep 2016 | Published: 09 Sep 2016

Onapsis

Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017


Building and Managing a Performance Center of Excellence
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper contains advice on improving application performance. It also gives 10 tips for building and managing a performance center of excellence.
Posted: 09 Feb 2010 | Published: 09 Feb 2010

Hewlett Packard Enterprise

Building Smart Products: Best Practices for Multicore Software Development
sponsored by IBM
WHITE PAPER: IBM Rational software - the market-leading provider of platforms for software lifecycle management - is teaming with Wind River - the global leader in the embedded and mobile industries - to help companies take the risk out of multicore software development.
Posted: 01 Sep 2010 | Published: 25 May 2010

IBM
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