EBOOK: Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.

Posted: 15 Jun 2023 | Published: 15 Jun 2023

RESEARCH CONTENT: A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”

Posted: 10 May 2023 | Published: 10 May 2023

WHITE PAPER: Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.

Posted: 25 Mar 2023 | Published: 25 Mar 2023

INFOGRAPHIC: In this TechTarget infographic, explore at how you can critically evaluate your demand generation game plan to create winning opportunities.

Posted: 24 Mar 2023 | Published: 24 Mar 2023

INFOGRAPHIC: In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives

Posted: 18 Mar 2023 | Published: 18 Mar 2023

INFOGRAPHIC: In this infographic, explore insights on the ever-growing IT buying team and discover practical advice on how to engage the whole purchasing team throughout a complicated buying process.

Posted: 18 Mar 2023 | Published: 18 Mar 2023

EBOOK: Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.

Posted: 17 Mar 2023 | Published: 17 Mar 2023

EBOOK: In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.

Posted: 17 Mar 2023 | Published: 17 Mar 2023

EBOOK: In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.

Posted: 16 Mar 2023 | Published: 16 Mar 2023

WEBCAST: Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.

Posted: 16 Mar 2023 | Premiered: Mar 16, 2023

WEBCAST: Tune into this TechTarget webinar to learn how to crawl, walk, and finally run with intent data; discover the different types of purchase intent data, compare the vendors who provide them, and find out what solution is best for your organization.

Posted: 16 Mar 2023 | Premiered: Mar 16, 2023

EBOOK: Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.

Posted: 15 Mar 2023 | Published: 15 Mar 2023

EBOOK: In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match

Posted: 15 Mar 2023 | Published: 15 Mar 2023

WEBCAST: Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.

Posted: 14 Mar 2023 | Premiered: Mar 14, 2023

CASE STUDY: Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.

Posted: 10 Mar 2023 | Published: 10 Mar 2023

WEBCAST: Tune in to this TechTarget webinar to explore how forward-thinking sales teams can use high-quality intent data to deliver significant revenue growth in key accounts.

Posted: 10 Mar 2023 | Premiered: Mar 10, 2023

INFOGRAPHIC: In this TechTarget infographic, take a look at the 3 leading challenges impacting SDR performance, and how organizations can turn their situation around.

Posted: 09 Mar 2023 | Published: 09 Mar 2023

WEBCAST: Tune into this TechTarget webinar for expert insight into how persona thinking should inform marketing and sales execution as customer decision-making processes continue to evolve and expand.

Posted: 09 Mar 2023 | Premiered: Mar 9, 2023

WHITE PAPER: Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.

Posted: 09 Mar 2023 | Published: 09 Mar 2023

INFOGRAPHIC: In this TechTarget infographic, tap into insights regarding how digitally-fatigued IT professionals are when conducting buying research online, and how there is still a huge opportunity for marketers to engage IT buyers digitally.

Posted: 09 Mar 2023 | Published: 09 Mar 2023

WEBCAST: Tune into this webinar as the CMOs of TechTarget and Hushly examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs

Posted: 07 Mar 2023 | Premiered: Mar 7, 2023

INFOGRAPHIC: In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.

Posted: 07 Mar 2023 | Published: 07 Mar 2023

WEBCAST: Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.

Posted: 04 Mar 2023 | Premiered: Mar 4, 2023

INFOGRAPHIC: Discover in this infographic the insights on IT buyers’ content preferences from around EMEA, with a brand-new component this year – ‘marketer perception vs buyer reality’.

Posted: 04 Mar 2023 | Published: 04 Mar 2023

INFOGRAPHIC: In this TechTarget infographic, take a deep dive into buyers’ attitudes towards attending in-person events, including their motivations why they would be inclined to attend, and the secrets to attracting them to your event.

Posted: 04 Mar 2023 | Published: 04 Mar 2023