Tethering Brand and Buyer: Differentiating Your Brand in Evolving B2B Environments
The digital space is more saturated now than ever for B2B marketers. As more vendors interact with prospects digitally (e.g., by email, social media, etc.) their messages are lost in the clutter because they fail to prioritize brand recognition in their sales and marketing strategies.
You must build deep connections with buyers to differentiate your offerings in the crowded marketplace. But that’s easier said than done as B2B marketers face new challenges in obtaining audience insights.
Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.