The biggest IT buying trends in the past 20 months

Expectations of digital experiences (like we get from our favorite B2C technologies – think Spotify and Netflix) are increasing in the B2B space.

With so much change and at such a fast pace, how can you capitalize on the changing market to make sure your products and services stand out to meet the updated buyer expectations?

In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match.

Vendor:: Informa TechTarget
Posted:: Mar 15, 2023
Published:: Mar 15, 2023
Format:: HTML
Type:: eBook

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