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Engaging Customers: New Lessons around Customer Behavior

Getting customers to engage and interact with your organization can be a significant challenge – so how do you distinguish your brand and provide an excellent experience to your customers?

This expert e-guide from SearchCRM.com counts down five customer experience management (CEM) lessons you can learn from the hit TV show Breaking Bad.

Also included in this e-guide, find a CEM case study that reveals how doughnut company Krispy Kreme executed a successful mobile engagement strategy.

These are also closely related to: "HP helps United Airlines consolidate their IT infrastructure"

  • Best Practices in Customer Experience Management

    Customer Experience is based largely in the world of social media where customers engage and interact with brands building customer loyalty and satisfaction. Organizations that understand the importance of social media in customer experience, gain the most insights and efficacy for their campaigns.  

     How can you harness the power of social media to more effectively engage customers foster customer loyalty and drive revenue?

     This expert e-guide offers tips, tricks and best practices for driving social media and CEM success. Read on now to learn more about:

    • Traditional methods of information-gathering
    • The role of social media in providing customer insights
    • The value of automated contact services
    • And more

  • SearchCRM.com E-Guide: Optimizing the customer experience with CRM

    Today’s informed customers demand better customer experience. Not only is it imperative to build an effective customer relationship management (CRM) strategy to keep your business afloat in today’s economy, but maximizing customer experience and satisfaction is crucial to success.

    Companies are no longer simply deciding between cloud-based and on-premise CRM as the focus has shifted to the caliber of the application and its ability to help them with their jobs and suit organizational needs.

    In this expert e-guide, you will discover best practices for creating positive customer experience and choosing the right CRM application for your business.

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    Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.

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    Mapping out a customer experience management (CEM) transformation isn't a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the options within the marketplace.  Check out this E-Guide to get tips on planning and allocating resources for CEM and comparing the latest options.

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    In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.

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