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| Dec 4, 2009 |
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Vertical Industries >
Market Segments >
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ALSO CALLED:
Home-Based Businesses,
Small Office/Home Office
DEFINITION: In information technology, SOHO is a term for the small office or home office environment and business culture. A number of organizations, businesses, and publications now exist to support people who work or have businesses in this environment. The term "virtual office" is sometimes used as a synonym.
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SOHO Reports
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1 Match
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY:
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
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