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DEFINITION: Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."In the 1950's, Ithiel de Sola Pool (MIT) and Manfred Kochen (IBM) set out to prove the theory mathematically.  … 
Definition continues below.
Social NetworkingWhite Papers (View All Report Types)
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Securing the Social Network: How to Embrace Emerging Technologies Without Putting Critical Data at Risk
sponsored by Websense, Inc.
WHITE PAPER: Organizations today are integrating platforms such as Facebook, LinkedIn, and Twitter as a way to engage with customers and capitalize on marketing opportunities. However, these social networks are targets for  cybercriminals. View this paper to explore the oportunities and risks of social networking and learn best practices for ensuring security.
Posted: 14 Jul 2011 | Published: 14 Jul 2011

Websense, Inc.

The Eight Truths of Social Learning. Now.
sponsored by SkillSoft Corporation
WHITE PAPER: This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.
Posted: 30 Jun 2011 | Published: 30 Jun 2011

SkillSoft Corporation

 The Social Business - Advent of a new age
sponsored by IBM
WHITE PAPER: This white paper discusses the ins and outs of social businesses, uncovering what it means, the value it brings, and what you should expect for the future.
Posted: 23 Jun 2011 | Published: 22 Jun 2011

IBM

The Promises and Pitfalls of Social Media in the Legal Community
sponsored by iCONECT
WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites.
Posted: 16 Jun 2011 | Published: 09 Jun 2011

iCONECT

The State of Data Security
sponsored by Sophos, Inc.
WHITE PAPER: Recognize how your data can become vulnerable and understand the compliance issues involved. This paper identifies data protection strategies you can use to keep your organization's information both safe and compliant.
Posted: 26 May 2011 | Published: 26 May 2011

Sophos, Inc.

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Social Networking in the Enterprise: Benefits and Inhibitors
sponsored by Cisco Systems, Inc.
WHITE PAPER: This white paper reveals the primary considerations for social networking, such as: business value and strategic relevance, adoption trends and concerns, and strategic considerations for ESS deployment.
Posted: 20 Apr 2011 | Published: 01 Jun 2010

Cisco Systems, Inc.

What's your Customer Experience Advantage?
sponsored by SAP America, Inc.
WHITE PAPER: SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Posted: 23 Mar 2011 | Published: 23 Mar 2011

SAP America, Inc.

Leveraging the Power of Social Media
sponsored by Oracle Corporation
WHITE PAPER: Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."
Posted: 21 Mar 2011 | Published: 03 Aug 2009

Oracle Corporation

Balancing Social Networking with Network Security Objectives
sponsored by BlueCoat
WHITE PAPER: Social networking has achieved a level of popularity that requires reasonable access at work, but it is also sufficiently mature to bring value to many businesses. But safe social networking requires an aggressive and layered security strategy at the web gateway, as well as the definition of new usage policies and priorities from management and IT.
Posted: 04 Mar 2011 | Published: 04 Mar 2011

BlueCoat

Is Your Acceptable Use Policy Social Media-proof?
sponsored by M86 Security
WHITE PAPER: This paper is intended for IT decision makers, HR managers and executives responsible for adopting and enforcing email and Web Acceptable Use Policies (AUPs) within an organization. It provides guidance on how to update an AUP to accommodate the increasing popularity and use of social media in the business environment.
Posted: 11 Feb 2011 | Published: 11 Feb 2011

M86 Security

Sophos Security Threat Report 2011
sponsored by Sophos, Inc.
WHITE PAPER: Let our new 2011 Security Threat Report be your weapon in the battle against malware. It describes the significant threats of 2010, what to watch for in 2011, and more importantly, what you need to do to get ahead of them.
Posted: 07 Feb 2011 | Published: 07 Feb 2011

Sophos, Inc.

IBM Perspective on Cloud Computing
sponsored by IBM
WHITE PAPER: Cloud computing has created a lot of buzz in the marketplace, as well as confusion about its benefits. This free white paper is geared for both IT and business leaders. Read an overview of what cloud computing is, the types of "clouds" and examples of how clients are using cloud computing to reduce costs and increase efficiencies
Posted: 17 Jan 2011 | Published: 17 Jan 2011

IBM

Total Economic Impact Of IBM Social Collaboration Tools
sponsored by IBM
WHITE PAPER: The financial impact of collaboration on productivity and processes is often elusive. Yet companies are purchasing collaboration tools at a growing rate with the expectation of real impact. This study evaluates the potential financial impact of IBM Social Collaboration tools in organizations as part of a strategic investment in collaboration.
Posted: 14 Dec 2010 | Published: 14 Dec 2010

IBM

Using Social Media to Deepen Your Customer Relationships
sponsored by Infor
WHITE PAPER: Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.
Posted: 24 Nov 2010 | Published: 24 Nov 2010

Infor

Top 10 Tips to Keep Your Small Business Safe
sponsored by Trend Micro, Inc.
WHITE PAPER: Read this paper to learn the top ten ways to protect your small business against web threats. Learn what you need to know about security and what are the key elements to address.
Posted: 19 Nov 2010 | Published: 17 Nov 2010

Trend Micro, Inc.

Your Small Business Security Questions Answered: SocialNetworks, SensitiveData, Business Banking
sponsored by AVG Technologies USA, Inc.
WHITE PAPER: This white paper answers your most critical small business security questions. Social networks, sensitive data, and business banking are all topics covered in this security guide. Read this paper now to learn more.
Posted: 05 Nov 2010 | Published: 05 Nov 2010

AVG Technologies USA, Inc.

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure
sponsored by ExactTarget
WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.
Posted: 29 Oct 2010 | Published: 29 Oct 2010

ExactTarget

Threat Containment for Facebook
sponsored by BlueCoat
WHITE PAPER: This technical brief discusses multiple Blue Coat solutions to address malicious content control, enforce acceptable use policies, prevent sensitive information leakage and enhance user productivity on Facebook.
Posted: 08 Oct 2010 | Published: 08 Oct 2010

BlueCoat

BPM SOA and Web 2.0: Business Transformation or Train Wreck?
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: The challenges faced by today’s government agencies and commercial operations are many and varied—and to stay afloat, these organizations must not only promote change from within, but they must also be agile enough to quickly adapt to evolving markets, policies, regulations, and business models.
Posted: 06 Oct 2010 | Published: 27 Aug 2008

Oracle Corporation UK Ltd

FINRA: Compliance Guide Social Networks, Web 2.0 and Unified Communications
sponsored by FaceTime Communications
WHITE PAPER: This whitepaper sets out some of the key rules, guidelines and associated risks for FINRA member firms and suggests ways that organisations can use technology to protect themselves and their RRs. In addition, it looks at some of the other issues that enterprises may encounter when enabling the new internet.
Posted: 21 Sep 2010 | Published: 21 Sep 2010

FaceTime Communications

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements
sponsored by SAP America, Inc.
WHITE PAPER: By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Social Gaming in the Cloud: A Business White Paper
sponsored by RightScale
WHITE PAPER: Major gaming publishers such as Zynga, Crowdstar and Playfish use RightScale to scale to tens of millions of players per day. RightScale has the experience and tailored solution for launching and managing social games on the cloud.
Posted: 01 Sep 2010 | Published: 01 Sep 2010

RightScale

2010 Information Security & Compliance Trend Study
sponsored by nCircle
WHITE PAPER: This report summarizes the results of the nCircle 2010 Information Security and Compliance Trend Study, a cross-industry survey of over 250 respondents in the IT security industry in the United States and Canada. Over 65% of survey respondents are from large and midsize enterprises.
Posted: 02 Aug 2010 | Published: 02 Aug 2010

nCircle
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SOCIAL NETWORKING DEFINITION (continued): …  Although they were able to phrase the question (given a set N of people, what is the probability that each member of N is connected to another member via k_1, k_2, k_3...k_n links?), after twenty years they were still unable to solve the problem to their own satisfaction. In 1967, American sociologist Stanley Milgram devised a new way to test the theory, which he called "the small-world problem." He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send … 
Social Networking definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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