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Rich Media Formats

ALSO CALLED: Rich Media
DEFINITION: Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:
  • An ad for a  … 
    Definition continues below.


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New Advances in Enterprise Marketing Solutions: Vendor Webcast
sponsored by EMC Corporation
WEBCAST: View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: 24 Jul 2008 | Premiered: Available On Demand
Get This Now
TOPICS:  Collaboration | Digital Asset Management | Marketing | Publishing | Sales and Marketing Software
Ektron DMS400: Document Management Solution
sponsored by Ektron, Inc.
WEBCAST: You'll learn about the features and benefits associated with our document management solution and why Ektron is offering an integrated approach to document and content management.
Posted: 25 Apr 2005 | Premiered: Available On Demand
Get This Now
TOPICS:  Collaborative Applications Software | Content Management | Digital Asset Management | Document Management Software | Knowledge Management
IV~8®: Demo
sponsored by NetStairs.com
WEBCAST:The Intelligent Video Streaming Server is an intelligent rich media Ad Server that lets you host & stream video, audio, Flash, animation, and images.
Posted: 31 May 2004 | Premiered: Available On Demand
Get This Now
TOPICS:  Ad Serving | Intelligent Agents | Rich Media Content Management | Streaming Media Services
 
RICH MEDIA FORMATS DEFINITION (continued): …  Hollywood movie that inclues a streaming video sample of a scene from the movie
  • A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)
  • A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - … 
    Rich Media Formats definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary


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