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Rich Media Formats

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ALSO CALLED: Rich Media
DEFINITION: Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movieA mouse cursor that is changed to an image on a particular  … 
Definition continues below.
Rich Media FormatsWhite Papers (View All Report Types)
5 Matches
WAN Optimization for Today and Tomorrow
sponsored by BlueCoat
WHITE PAPER: This whitepaper provides key insight for IT professionals interested in accelerating user performance by two to three hundred times, reducing bandwidth for files, storage and email by 50 to 95 percent, and making consolidation and centralization possible.
Posted: 09 Feb 2011 | Published: 09 Feb 2011

BlueCoat

Enterprises Embrace Rich Media Development with ECDNs
sponsored by AT&T Corp
WHITE PAPER: This AT&T paper shows, ECDN technologies not only reduce WAN bandwidth consumption, they can also reap productivity gains. Read on to find out more.
Posted: 05 Apr 2010 | Published: 05 Apr 2010

AT&T Corp

Limelight Networks Content Delivery Network (CDN)
sponsored by Limelight Networks, Inc.
WHITE PAPER: Whether your goal on the web is to inform, sell, entertain, or persuade, your site needs to meet the expectations of today's Internet users. Rich web pages, rapid fire communications, huge software downloads, and an expanding universe of digital media require a new approach to content delivery. Read this paper to see what Limelight has to offer.
Posted: 06 Mar 2009 | Published: 06 Mar 2009

Limelight Networks, Inc.

The Importance of Delivering a Great Online Video Experience
sponsored by Akamai Technologies
WHITE PAPER: With the increased popularity of online video content, now is the time for publishers to experiment with online video as a new means of storytelling and offering an enhanced experience on their Web sites.
Posted: 07 Mar 2008 | Published: 11 Jul 2007

Akamai Technologies

Rich Internet Applications: Design, Measurement, and Management Challenges
sponsored by Keynote Systems
WHITE PAPER: This white paper details the evolution of traditional Web pages and applications, discussing the defining attributes of the emerging class of Rich Internet Applications (RIAs).
Posted: 08 Feb 2008 | Published: 01 Jan 2006

Keynote Systems
5 Matches
 
RICH MEDIA FORMATS DEFINITION (continued): … Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movieA mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web pageAdvertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.
Rich Media Formats definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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