Rich Media Formats

ALSO CALLED: Rich Media
DEFINITION: Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movieA mouse cursor that is changed to an image on a particular  … 
Definition continues below.

RICH MEDIA FORMATS DEFINITION (continued): … Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movieA mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web pageAdvertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.
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