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Interactive Television Services

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ALSO CALLED: ITV, Interactive Program Guides, Interactive TV Services, IPG
DEFINITION: Interactive TV (ITV) is television that allows the viewer to interact with the television set in ways other than simply controlling the channel and the volume and handling videotapes. Typical interactive TV uses are selecting a video film to view from a central bank of films, playing games, voting or providing other immediate feedback through the television connection, banking from home, and shopping  … 
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INTERACTIVE TELEVISION SERVICES DEFINITION (continued): … Interactive TV (ITV) is television that allows the viewer to interact with the television set in ways other than simply controlling the channel and the volume and handling videotapes. Typical interactive TV uses are selecting a video film to view from a central bank of films, playing games, voting or providing other immediate feedback through the television connection, banking from home, and shopping from home. Interactive TV involves adding a special set-top box to the existing television set. In addition, other installation and infrastructure arrangements are required, depending on the particular approach. Most services involve offering special programming, news, and home shopping and a number offer video-on-demand and home banking. An early form of interactive TV is provided by companies that offer personal video recorder services.
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