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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 

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Co-Branding Reports
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Consumer Packaged Goods Retailer Unifies Omnichannel Data with Self-Service Integration
sponsored by SnapLogic UK Ltd
CASE STUDY: Find out how a Consumer Packaged Goods Retailer deployed a self-service data integration platform so that marketers could get the most up-to-date omnichannel customer data to drive their decision-making.
Posted: 13 Mar 2018 | Published: 13 Mar 2018

SnapLogic UK Ltd

Context Marketing for Dummies
sponsored by Sitecore
EBOOK: How does a marketer create a personalized customer experience for each customer? To remain relevant, you must rise to the challenges and opportunities offered by context marketing. Begin your journey to successful context marketing with this 5-chapter e-book.
Posted: 02 Oct 2017 | Published: 02 Oct 2017


Context Marketing Organization and Governance
sponsored by Sitecore
WHITE PAPER: This white paper covers the organizational and governance best practices related to successfully executing context marketing programs.
Posted: 08 Nov 2017 | Published: 30 Jun 2017


Context Marketing: Lessons from Dollywood
sponsored by Sitecore
CASE STUDY: Learn 8 key steps your business should take when finding a context marketing platform as well as 6 takeaways for fellow context marketers from Dollywood.
Posted: 10 Nov 2017 | Published: 10 Nov 2017


Creating the Data Ecosystem for Your Transition to an AI World
sponsored by K2
WHITE PAPER: Find out how to take a low-code approach to automating key business processes built on the power of AI and machine learning algorithms.
Posted: 14 Mar 2018 | Published: 14 Mar 2018


Customer Data Platforms: How they Help you Enable Personalization
sponsored by Tealium
WHITE PAPER: Learn about customer data platforms (CDPs) and find out how to take a data-driven approach to personalization and customer experience management.
Posted: 15 Feb 2018 | Published: 31 Dec 2017


Content Mapped to Buying Stages Powers Nurturing Results
sponsored by
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015


Context-Aware Tech Senses, Responds to Customer Needs
sponsored by SearchContentManagement
EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
Posted: 19 Apr 2016 | Published: 15 Apr 2016


Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Core Data Services: Basic Components for Establishing Business Value
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data.
Posted: 11 Jan 2010 | Published: 11 Jan 2010

Pitney Bowes Business Insight

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014


Court Case Management from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how advanced case management solutions from IBM can help assist organizations in a wide array of case management scenarios.
Posted: 28 Mar 2011 | Published: 28 Mar 2011


Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


Creating a BPM center of excellence
sponsored by Oracle Corporation
EGUIDE: This article introduces the concept of a BPM center of excellence (CoE), sometimes called a BPM competency center, and offers tips for launching one.
Posted: 07 Oct 2011 | Published: 07 Oct 2011

Oracle Corporation

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009


Creating Personalized Experiences with Real-Time Insights for CEM
sponsored by OpenText
EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
Posted: 28 Mar 2017 | Published: 21 Mar 2017


Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Cricket Communications Turns to Splunk for Assuring Automated Service Management
sponsored by Splunk
WHITE PAPER: Keeping up with a quickly expanding business is difficult if you do not have the right tools. Read on to learn how Cricket Communications handled its growing business' operations with an enterprise application, data and operational management system.
Posted: 10 Feb 2012 | Published: 09 Feb 2012


Critical Technologies for Compliance and Risk Management
sponsored by Siperian, Inc.
WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Siperian, Inc.

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


CRM without Compromise: A Strategy for Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
Posted: 07 Nov 2007 | Published: 01 Apr 2007

SAP America, Inc.

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Pivotal CRM, a CDC Software solution

Crystal Reports Server: A Functional Overview
sponsored by SAP AG
WHITE PAPER: Crystal Reports Server software offers small businesses and mid size companies a proven reporting and dashboard solution on a single server. It addresses the complete reporting process – from data access and report and dashboard design to report management and delivery, including content integration with portals and enterprise applications.
Posted: 25 Feb 2010 | Published: 24 Feb 2010


Customer Data Quality Platform: Getting to Know Your Customers Better
sponsored by Pitney Bowes Group 1 Software
PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how.
Posted: 18 Sep 2007 | Published: 01 Jan 2006

Pitney Bowes Group 1 Software
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