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Affiliate Marketing

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ALSO CALLED: Partnering Programs, Referral Programs, Affiliate Programs
DEFINITION: An affiliate is an organization, business entity or individual that is related to and often controlled by a third party. This control may extend to shared management or ownership, common use of facilities and equipment, or access to other resources like fulfillment or customer service.
Affiliate Marketing Reports
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2014 IT Budget Benchmark
sponsored by ComputerWeekly.com
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

ComputerWeekly.com

3 Apps Critical to Financial Services
sponsored by Mendix
WHITE PAPER: With 72% of banking users accessing services and products through mobile platforms, an overwhelming 67% found their experiences unsatisfactory due to poor interfaces and functionality. Download this digital guide to review 3 types of applications financial services need to enhance their product, service, and end-user experience.
Posted: 12 Nov 2019 | Published: 12 Nov 2019

Mendix

3 Data-Based Ways to Improve ABM Now
sponsored by TechTarget
RESOURCE: Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.
Posted: 08 Nov 2018 | Published: 08 Nov 2018

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Steps to Personalized Selling
sponsored by TechTarget
WHITE PAPER: Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

4 Transformative Best Practices for Future-Ready Customer Service Experiences
sponsored by ServiceNow
ANALYST REPORT: In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.
Posted: 24 Jan 2019 | Published: 30 Nov 2018

ServiceNow

5 Lessons Your Business Can Learn from Business Process Automation Leaders
sponsored by K2
RESOURCE: To improve your own company's strategy, discover 5 ways trailblazing organizations are approaching business process automation differently.
Posted: 12 Jan 2018 | Published: 31 Dec 2017

K2

5 Principles for Enterprise Architects
sponsored by Mendix
WHITE PAPER: The emergence of wide-ranging tools like cloud, mobile IoT, and analytics has put organizations in a place where they need personnel to effectively lead the implementation. Download the 5 principles of a strong enterprise architect in order to understand digital priorities and how to support them.
Posted: 12 Nov 2019 | Published: 12 Nov 2019

Mendix

5 Things Buyers Want & Like About AI Chatbots
sponsored by DMI Inc
WHITE PAPER: Customer experience has reached the pinnacle of businesses success, but it has become an extremely time and resource intensive priority. Download this chatbot guide which overviews 5 data points proving why businesses should consider implementing AI chatbots to meet customer needs.
Posted: 14 Nov 2019 | Published: 14 Nov 2019

DMI Inc

5 Trends That Are Changing Sales Cycles — and How to Win
sponsored by Smartsheet
WHITE PAPER: Use this whitepaper for insights into project management aimed to address onboarding and execution through understanding 5 IT trends in sales cycles.
Posted: 15 Nov 2019 | Published: 15 Nov 2019

Smartsheet

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

8 Must-Know Content Marketing Trends
sponsored by Contentstack
RESOURCE: View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.
Posted: 17 Sep 2019 | Published: 05 Feb 2019

Contentstack

8 Steps to Creating a High-Impact MarTech Stack
sponsored by Marketo
WHITE PAPER: With so many marketing applications available and so many competitive gains to be made by using the right combination, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. Download this white paper for 8 steps that can help you put together a high-performance MarTech stack.
Posted: 19 Nov 2019 | Published: 19 Nov 2019

Marketo

A clearer horizon. Do CIOs have more clarity about cloud computing?
sponsored by ComputerWeekly.com
IT BRIEFING: This research from management consultants, Xantus, shows that while there is still a lack of clarity and a reluctance to fully commit to the cloud, there is a general acceptance from CIOs of the benefits and a growing commitment to develop those benefits.
Posted: 01 Dec 2011 | Published: 01 Dec 2011

ComputerWeekly.com

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement
sponsored by IBM
WHITE PAPER: Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

9 Steps to Building a Business Case for B2B Integration
sponsored by IBM
WHITE PAPER: Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
Posted: 24 Feb 2011 | Published: 24 Feb 2011

IBM

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix
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