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DEFINITION: The creation and maintenance of a public image or identity.
Public Relations White Papers (View All Report Types)
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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

Business benefits of ERP in the cloud
sponsored by Oracle Corporation
WHITE PAPER: This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
Posted: 08 Nov 2013 | Published: 28 Sep 2012

Oracle Corporation

Business Process Improvement with IBIS RBE Plus
sponsored by IBIS America LLC
WHITE PAPER: In this white paper, discover RBE Plus Analysis, a system designed by IBIS experts in SAP to pinpoint problem areas in business processes, master data and customizing usage and communicate the results with fact-based, easy to use content front-ended by a browser-based navigation tool.
Posted: 04 Nov 2011 | Published: 04 Nov 2011

IBIS America LLC

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance
sponsored by Accenture
WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.
Posted: 18 Feb 2009 | Published: 18 Feb 2009

Accenture

Business Rules and Gap Analysis: Discovery and Management of Business Rules Avoids Business Disruptions
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper will assess how to locate and account for functionality gaps. It will also illustrate a methodology for realigning applications with business goals.
Posted: 04 Dec 2009 | Published: 23 Nov 2009

Micro Focus, Ltd

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Capturing Data to Multiple Business Processes - what's holding you back?
sponsored by Kofax, Inc.
WHITE PAPER: This white paper offers a fresh perspective on using data capture. Learn how to compile information in various locations through automated business process management (BPM) strategies to drive multiple processes across multiple enterprise business systems.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Case Study: Advanced Scientifics Keeps LifeBlood Flowing
sponsored by Made2Manage ERP
WHITE PAPER: Find out how a leader in the design and manufacture of disposable medical devices increased revenue, production output and customer satisfaction with their ERP software solution.
Posted: 20 Mar 2008 | Published: 03 Mar 2008

Made2Manage ERP

CIO Perspective: To Be Great at IT, You Must Be Great at BPM
sponsored by IBM
WHITE PAPER: One of the most popular business motto’s within the past year is "more for less." Organizations want things better, faster, and cheaper. In the IT world this is all too true as well. BPM is the tool that delivers faster, better, and cheaper solutions. Read this paper for an in-depth look into BPM from the perspective of the CIO.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

IBM

CIO Perspective: To be great at IT, you must be great at BPM
sponsored by IBM
WHITE PAPER: Sound business process management (BPM) lies at the heart of IT's ability to respond to the constant mandate to deliver "more for less." Access this resource for a Q&A on BPM with Toby Redshaw, the Group CIO leading a successful BPM program at Aviva plc, the world’s fifth largest insurance group.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Clinical Documentation: Driving Performance in the New World of Healthcare
sponsored by Nuance
WHITE PAPER: This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success.
Posted: 28 Aug 2013 | Published: 28 Aug 2013

Nuance

Cloud Provisioning: Provision. Orchestrate. Innovate.
sponsored by OpenText
WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

OpenText

Collaborative and Comprehensive: A Bold New Look for Global Sourcing
sponsored by Accenture
WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
Posted: 26 Jun 2008 | Published: 01 Sep 2007

Accenture

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Core Data Services: Basic Components for Establishing Business Value
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data.
Posted: 11 Jan 2010 | Published: 11 Jan 2010

Pitney Bowes Business Insight

Court Case Management from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how advanced case management solutions from IBM can help assist organizations in a wide array of case management scenarios.
Posted: 28 Mar 2011 | Published: 28 Mar 2011

IBM

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009

IBM

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Cricket Communications Turns to Splunk for Assuring Automated Service Management
sponsored by Splunk
WHITE PAPER: Keeping up with a quickly expanding business is difficult if you do not have the right tools. Read on to learn how Cricket Communications handled its growing business' operations with an enterprise application, data and operational management system.
Posted: 10 Feb 2012 | Published: 09 Feb 2012

Splunk

Critical Technologies for Compliance and Risk Management
sponsored by Siperian, Inc.
WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Siperian, Inc.

Crystal Reports Server: A Functional Overview
sponsored by SAP AG
WHITE PAPER: Crystal Reports Server software offers small businesses and mid size companies a proven reporting and dashboard solution on a single server. It addresses the complete reporting process – from data access and report and dashboard design to report management and delivery, including content integration with portals and enterprise applications.
Posted: 25 Feb 2010 | Published: 24 Feb 2010

SAP AG
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