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ALSO CALLED: PR
DEFINITION: The creation and maintenance of a public image or identity.
Public Relations White Papers (View All Report Types)
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by ComputerWeekly.com
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

ComputerWeekly.com

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

ARC View In Dynamic Market, Consumer Goods Companies Rely on Manufacturing Operations Management Systems
sponsored by Apriso Corporation
WHITE PAPER: In this paper, discover a manufacturing operations management (MOM) platform and system has seen proven success in consumer goods companies.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Assuring Asset Documentation Integrity
sponsored by McLaren Software
WHITE PAPER: In this whitepaper, we will discuss best practices for assuring the integrity of your asset documentation.
Posted: 01 Feb 2008 | Published: 01 Jul 2007

McLaren Software

AT&T Business Continuity Survey: 2008
sponsored by AT&T Corp
WHITE PAPER: The goal of this business continuity survey was to learn what these executives were doing about business continuity, and how it figured in their overall IT strategy.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Automated Job Management
sponsored by Hitachi Asia Ltd.
WHITE PAPER: With a job management system, you can automate job management for easier, more effective management across a complex IT landscape. View this informative resource to explore the benefits of the Hitachi JP1 job management system.
Posted: 27 Dec 2013 | Published: 31 Dec 2008

Hitachi Asia Ltd.

Automating Your SOA Center of Excellence
sponsored by WebLayers
WHITE PAPER: This white paper discusses the steps necessary for implementing an effective SOA Center of Excellence. Explore how to automate and apply the appropriate levels of SOA governance.
Posted: 05 May 2008 | Published: 01 Mar 2008

WebLayers

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
Posted: 08 Aug 2013 | Published: 30 Jun 2013

Red Hat

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

Benefits and methods of implementing BPM on System z
sponsored by IBM
WHITE PAPER: This white paper is intended to inform the reader of what business process management (BPM) is about, the benefits that can be obtained from its implementation, how to place BPM into operation and why IBM WebSphere® Process Server should be deployed on the IBM System z™ mainframe.
Posted: 15 Jun 2010 | Published: 01 Mar 2008

IBM

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Best Practices in Creating a Strategic Finance Function
sponsored by SAP America, Inc.
WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP America, Inc.

Best Practices White Paper: Implementing Process Modeling from Scratch - Untying the Gordian Knot
sponsored by EMC Corporation
WHITE PAPER: The complexity of operational processes can be a significant obstacle to any effort for improvement through modeling and analysis. Access this white paper for 3 principles that can be used to simplify management strategies and arrive at models that will provide you with a better understanding of your business.
Posted: 09 May 2011 | Published: 09 May 2011

EMC Corporation

Best Practicies for Cloud Faxing with SAP Applications
sponsored by Esker Inc.
WHITE PAPER: In this white paper, learn how cloud faxing addresses inefficiency of fax machines, hidden costs of fax servers, and the functional limitations of basic outsourced fax services.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Better Healthcare Starts with Better Information
sponsored by DellEMC and Intel®
WHITE PAPER: This white paper examines Dell's holistic solutions, bringing together implementation services, process improvement consulting and customized IT technology so caregivers have better information for better patient care.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Beyond Disaster Recovery: Becoming a Resilient Business
sponsored by IBM
WHITE PAPER: In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure's response and test overall resiliency.
Posted: 27 Oct 2008 | Published: 27 Oct 2008

IBM

Beyond Disaster Recovery: Becoming a Resilient Business Organization
sponsored by IBM Software Group
WHITE PAPER: Discover how to combine several risk management strategies into a single integrated one, making your infrastructure able to respond to the threat of disaster.
Posted: 05 Dec 2007 | Published: 01 Jan 2007

IBM Software Group

Big Data in Big Companies
sponsored by Red Hat
WHITE PAPER: Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0.
Posted: 17 Apr 2014 | Published: 21 Apr 2014

Red Hat

BPM Patterns & Practices in Industry
sponsored by Oracle India Pvt. Ltd
WHITE PAPER: This paper reviews common BPM adoption patterns and best-practices across different industries to illustrate the value of BPM.
Posted: 31 May 2013 | Published: 25 Jun 2012

Oracle India Pvt. Ltd

BPM Patterns and Practices in Industry
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This paper reviews common BPM adoption patterns and best-practices across different industries to illustrate the value of BPM.
Posted: 18 Sep 2012 | Published: 18 Sep 2012

Oracle Corporation UK Ltd

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat
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