This resource is no longer available
To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads.
But buying low-quality leads that don’t convert will end up costing your organization and can also result in hidden costs—damaging interdepartmental trust and brand reputation.
This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.