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Mastering the 3 Rs of marketing analytics automation

According to a recent study by Forrester, 6 out of 10 global CMOs state that analytics is among their top 5 priorities. But with tech stacks growing larger and larger, how can your organization draw meaningful insights and create a true 360-degree view of the customer across every touchpoint?

In this webcast, you’ll discover why automation is a key tool for marketers in unlocking the value of their data. You’ll also learn how you can master the 3 Rs of marketing analytics automation: relevance, response, and ROI.

Tune in to find out how your marketing team can overcome disparate data systems and enable time and cost savings for your organization.

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    While the trend towards large-scale adoption of business analytics is growing, there are still many problems to be faced. Chief among these, are the inability of organizations to gain actionable insights from their data, and issues regarding the security and privacy of cloud-based solutions.

    In this expert e-guide, learn about some of the major issues facing modern analytics programs, as well as how new cloud technologies attempt to soothe these worries.

    Read about the initial struggle of launching an operational analytics program, and how integration with cloud solutions can help alleviate these pains. In addition, read about a travel-booking company’s success story of BI cloud integration.

  • Advanced analytics: The fulcrum on which sustainability & profitability rest

    Reducing environmental impacts often run counter to efforts to maximize production, maintain competitive advantages, and stay profitable. Nowhere is this truer than for manufacturers, especially those in the oil and gas industry.

    For process manufacturers, the solution to achieving sustainability goals lies in leveling up data analytics to adjust processes with an eye on minimizing emissions and overall environmental impact. However, is it possible to do so while maintaining profitability?

    Read this white paper to ascertain how this is possible and how to get started with advanced analytics in your company.

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