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Economic analysis of KX Insights

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CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions

By: TechTarget Customer Experience

Type: eGuide

Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.

In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:

  • An overview of analytics and what an organization can gain from it
  • Steps for making the business case
  • The current solution landscape
  • Tips for choosing the right platform

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    Launching a cloud-based analytics campaign: The peaks and pitfalls

    By: NEC Corporation of America

    Type: eGuide

    While the trend towards large-scale adoption of business analytics is growing, there are still many problems to be faced. Chief among these, are the inability of organizations to gain actionable insights from their data, and issues regarding the security and privacy of cloud-based solutions.

    In this expert e-guide, learn about some of the major issues facing modern analytics programs, as well as how new cloud technologies attempt to soothe these worries.

    Read about the initial struggle of launching an operational analytics program, and how integration with cloud solutions can help alleviate these pains. In addition, read about a travel-booking company’s success story of BI cloud integration.

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    Advanced analytics: The fulcrum on which sustainability & profitability rest

    By: Seeq

    Type: White Paper

    Reducing environmental impacts often run counter to efforts to maximize production, maintain competitive advantages, and stay profitable. Nowhere is this truer than for manufacturers, especially those in the oil and gas industry.

    For process manufacturers, the solution to achieving sustainability goals lies in leveling up data analytics to adjust processes with an eye on minimizing emissions and overall environmental impact. However, is it possible to do so while maintaining profitability?

    Read this white paper to ascertain how this is possible and how to get started with advanced analytics in your company.

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  • Unlock Your Data for Better, Faster Decision Making

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    The volume of data that is captured, created, and consumed worldwide is forecasted to be over 181 zettabytes in just a few years. At the enterprise level, those organizations involved with AI adoption are now under pressure to utilize this data to make significant improvements to the business. Read on to learn how to make the most of your data.

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    By: SAS and Katalyze

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    The world of data-based decision-making is rapidly evolving with no signs of slowing down. This has left many organizations scrambling to craft strategies to solve complex issues concerning the difficulty of mobilizing data to consistently deliver value to business stakeholders. Browse this white paper to learn more.

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    By: TechTarget ComputerWeekly.com

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    In this e-guide, read more about how organisations are moving beyond descriptive analytics, the importance of organizational culture in data analytics initiatives and the top features you should look out for in analytics tools.

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  • Why a Data Analytics Strategy Is No Longer a Nice-to-Have

    By: AllCloud

    Type: White Paper

    Businesses often struggle to get value out of the data in their operational systems, but many are still considering data analytics strategies as "nice to have" nonessentials. This viewpoint is quickly proving unsustainable. Read this white paper for the four critical reasons to implement a new data analytics strategy for your organization.

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    Despite the recent advancement in data and data technologies, many organizations are still struggling with a handful of challenges. So, how can you best combat these hurdles? What strategies or solutions can you leverage to alleviate stress and which vendors best fit your company’s needs? Tune into this webinar to learn more.

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  • Why No One Trusts Your Data — And How To Fix It

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    Despite all the time you devote and money you spend, no one trusts your data. But you’re not alone in this struggle. Every company faces the same problems. So, what are the issues that lead to this lack of trust in data and how do you fix it? That’s the focus of this 8-page e-book. Download it now to learn how to create trust in your data.

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    Like any highly technical initiative, data analytics projects can face numerous challenges that may cause the project to stall, including a lack of a clear end goal, ineffective processes, or a poorly specified use case. Download this white paper and discover 4 simple measures to unstick your data analytics project and get back on track.

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  • How to stand up a data pipeline quicker than ever before

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