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Transform the Customer Experience with a Modern Customer Identity and Access Management (CIAM) Solution

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Engaging Customers: New Lessons around Customer Behavior

Getting customers to engage and interact with your organization can be a significant challenge – so how do you distinguish your brand and provide an excellent experience to your customers?

This expert e-guide from SearchCRM.com counts down five customer experience management (CEM) lessons you can learn from the hit TV show Breaking Bad.

Also included in this e-guide, find a CEM case study that reveals how doughnut company Krispy Kreme executed a successful mobile engagement strategy.

These are also closely related to: "Transform the Customer Experience with a Modern Customer Identity and Access Management (CIAM) Solution"

  • Improve customer experience with good customer data

    Getting solid data involves a two-way exchange: customers need to be willing to offer their information to get personal service and marketers need to act effectively with that data to justify relinquishing consumer information.

    The key to encouraging customers to share their data is to generate loyalty and improve customer experience.

    In this e-guide, learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. As a bonus, gain access to how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.

  • Customer experience maps vs. customer journey maps

    Customer experience management is a set of processes and associated technologies a company uses to track, oversee and organize every interaction between a customer and the organization across every touchpoint throughout the customer journey.

    In this infographic, learn about the main differences between customer experience maps and customer journey maps, and why they are key factors in the operation of CXM software.

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