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How connected digital workflows drive customer loyalty

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The relationship between customer service and brand loyalty

How does customer service impact brand loyalty? What do consumers value most when interacting with customer service? How do privacy preferences play a role in customer service satisfaction?

This Consumer Survey: Attitudes, Expectations and Preferences for Customer Service, surveyed 500 U.S. consumers to answer those questions and gauge attitudes toward brand-provided customer service. Key findings include:

  • Most customers (75%) agree that the use of their data helps improve customer service experiences
  • Consumers view customer service to be most important in the healthcare (92%) and banking sectors (89%)

Download the survey to find out more.

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