You've requested...

What is CRM? Introduction for small businesses

If a new window did not open, click here to view this asset.

Download this next:

A Computer Weekly Buyer's Guide to Customer Experience

Today, CRM is data-intensive and organizations need fresh strategies to coordinate massive amounts of data from a variety of sources – both internal and external. 

This CW Buyer’s Guide for CRM explores how to bring the power of advanced analytics to bear on all of the data that currently exists in your organization. Learn how to craft data-first CRM strategies and get tips about:

  • How to coordinate data sources for effective CRM
  • 5 ways to reduce risks for Salesforce deployments
  • The pros and cons of current CRM software offerings
  • And more 

These are also closely related to: "What is CRM? Introduction for small businesses"

  • The future of e-commerce and CRM

    While meshing e-commerce and CRM platforms has been an emerging implementation idea for several years, 2018 will be the year in which businesses make some of those implementation leaps and reap the benefits, according to insiders watching the technology.

    In this e-guide, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM.

    Explore key considerations when planning your CRM spend, including:

    • Mobile becomes the front door
    • The arrival of the subscription economy
    • Use behavior analytics to understand e-commerce and CRM
    • And more

  • CRM enters maturity as customer experience custodian

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

Find more content like what you just read:

  • Pros and cons of major CRM providers

    In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.

    Download

  • CRM software: Which solution is right for your business?

    This CRM software buyer’s guide is designed to help you cut through the noise and consider key factors that will help you get the most out of your CRM solution. Download the white paper now to learn how you can make a well-informed decision that aligns with your business needs and goals.

    Download

  • Selecting a CRM: Top 10 things to know

    As organizations continue to focus more on customer-centric strategies, many have started to adopt CRM software in order to meet these new goals and expectations. However, with so many solutions on the market, it can be hard to know which one is best for your company’s needs. Browse this article to learn more.

    Download

  • Third-party marketing automation vs. native CRM tools

    Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.

    Download

  • Empower your sales team with an AI-powered CRM

    In this e-book, you’ll discover how AI is impacting sales operations and how your organization can start unlocking the benefits of an AI-powered CRM. Read on to learn how you can optimize sales efforts through intelligent reporting, data-driven decision-making, and a guided sales approach.

    Download

  • Powering Connected Education Journeys for Life with AI

    As AI continues to make major waves across industries, many are asking two questions: what does AI mean for higher education, and what can you expect in the coming years? Tune into this webinar to learn more.

    Download

  • CRM Evolves Towards Digital Customer Engagement

    This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

    Download

  • Unlocking Sales Efficiency: How Sophos Cracked the Code on Salesforce Training with Whatfix

    When this global cybersecurity team began to struggle with disconnected client relationships and poor win rates, they invested in Salesforce CRM to improve their outcomes. However, facilitating this change proved to be no easy task. Watch this short video to learn more.

    Download

  • Computer Weekly – 16 January 2018: How to fix the Meltdown and Spectre chip flaws

    In this week's Computer Weekly, as CIOs come to terms with the Meltdown and Spectre processor flaws that make every computer a security risk, we examine how to protect your IT estate. We find out how Alexa-style smart speakers can help with CRM strategies. And we look at how the public sector is implementing DevOps. Read the issue now.

    Download

  • CW ASEAN – September 2018: Time to clear DevOps hurdles

    ASEAN organizations are generally aware of the benefits of DevOps, but lesser known are the pathways to success. What would an organization that has successfully implemented DevOps look like?

    Download

  • Comparing CRM to CX

    CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.

    Download

  • AI-powered CRM: Empower your sales team

    In this white paper, you’ll discover the potential of an AI-powered CRM solution through the lens of an account executive. Read on to learn how the solution is able to eliminate efficiencies throughout their day and drive positive results for the business.

    Download

  • CW ANZ – September 2018: Get to grips with DevOps

    The burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.

    Download

  • Customer Spotlight: Transparency in Action at HubSpot

    Check out this case study to learn how communication tools like Confluence help HubSpot support their employees while accelerating their business goals.

    Download

  • Customer Spotlight: Transparency in Action at HubSpot

    Check out this case study to learn how communication tools like Confluence help HubSpot support their employees while accelerating their business goals.

    Download

  • A Computer Weekly Buyer's Guide to SAP Hana Deployment

    SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation.

    Download

  • Sales forecasting and AI: Top 5 myths

    For today’s organizations, sales forecasting has never been more important. To keep up with new standards, many have turned to AI to better navigate and explore customer and prospective data captured in CRM. However, there is still a lot of misinformation spread about AI in sales. Browse this e-book to learn more.

    Download

  • Digital Experience Management: the next stage for customer experience efforts

    The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.

    Download

  • Digital Experience Management: the next stage for customer experience efforts

    The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.

    Download

  • Revolutionize Your Workflows: ABM Strategies for Account Growth

    To accelerate your sales pipeline, create new opportunities, or expand into strategic accounts, you must navigate the busy intersection of sales development and marketing. When marketing engages your top customers, it should be with a well-planned approach. Watch this webcast to learn about this approach and how it can work for you.

    Download

  • 9 use cases for Intermedia Contact Center Integration

    This product sheet explains how Intermedia Contact Center can improve your agents’ call effectiveness by integrating disparate data sources to foster faster, more personalized customer interactions. View it here to get started with 9 use cases.

    Download

  • 6 success stories: How cloud communications can help you win

    This case study explores how 6 companies used RingCentral's cloud communications solutions to improve customer service, boost agent productivity, and enhance collaboration across distributed teams. Learn how RingCentral can transform your customer experience.

    Download

  • 15 best practices to supercharge your IVR navigation

    By streamlining your interactive voice response (IVR) call center system, you can supercharge your business's operational efficiency, productivity, and customer experience. Read this blog post now to get an in-depth look at how IVR can enhance your call center as well as 15 best practices to maximize its potential.

    Download

  • Case study: Auto giant improves customer support with AI

    An Indian car maker contracted HGS for customer complaint and query handling to boost CSAT. HGS created a CRM for tracking and ensuring dealer responses within 12-48 hours. With an 88% service level and 83% CSAT, HGS enhanced CX using data and video analytics. See the full case study for details.

    Download

  • How a perfume retailer overcame phone-system issues

    To meet the demands of their consumers, The Fragrance Shop, a perfume and beauty retailer, set out to evolve their phone system. Dig into this case study to follow The Fragrance Shop’s journey to the sweet smell of success.

    Download

  • Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers

    In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.

    Download

  • The key for modernization? Better unified communications

    Real-world examples show how RingCentral's unified communications platform helped businesses like phoenixNAP, C&S Wholesale Grocers, and Conair save hundreds of thousands in costs, boost efficiency, and improve customer experience. Learn how RingCentral can modernize your business communications.

    Download

  • UK IT Priorities 2018

    Every year, Computer Weekly conducts a large-scale survey of our readers to find out their IT spending priorities for the year ahead – it's always an interesting take on what's happening in IT departments around the country because it's coming from the leaders making those technology purchasing decisions.

    Download

  • The last mile to the individual customer: Sales and marketing software trends

    From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

    Download

  • Cloud ERP – a sleeping giant awakes?

    For a long time now, ERP has been an important but sleepy aspect of enterprise IT. But is the time for cloud ERP now?

    Download

  • A Computer Weekly e-Guide to CRM

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

    Download

  • Marketing software moves closer to centre of the CIO's vision

    In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

    Download

  • Defining and Using Master Data Management

    PH

    Download

  • Europe IT Priorities 2016

    Every year, Computer Weekly and TechTarget conduct a global survey of our readers to understand their technology spending priorities for the coming 12 months. Our research offers a unique insight into the purchasing decisions of IT decision-makers worldwide.

    Download

  • Middle East IT Priorities 2016

    Computer Weekly's annual global survey of readers has once again revealed what CIOs around the world, including an increasing number of Middle East based IT leaders, are planning over the next 12 months.

    Download

  • UK IT Priorities 2016

    Every year, Computer Weekly and TechTarget conduct a global survey of our readers to understand their technology spending priorities for the coming 12 months. Our research offers a unique insight into the purchasing decisions of IT decision-makers worldwide.

    Download

  • UK IT Priorities 2019

    The results of our 2019 IT Priorities survey are in, and they show the good news that IT budgets are rising faster than they have for many years. Cloud remains the top spending priority for this year, but IT automation is growing fast as a major investment area.

    Download

  • UK IT Priorities 2019

    The results of our 2019 IT Priorities survey are in, and they show the good news that IT budgets are rising faster than they have for many years. Cloud remains the top spending priority for this year, but IT automation is growing fast as a major investment area.

    Download

  • Digital leaders in the UK 2019

    This report from management and technology consulting firm BearingPoint is intended to give an assessment and provide a constructive analysis of UK companies' digital maturity, hence the nature of the statistics provided.

    Download

  • Computer Weekly – 3 October 2017: Digitally preserving history

    In this week's Computer Weekly, we find out how cloud technologies are helping Gibraltar to digitally preserve historic documents and safeguard its cultural heritage. We examine progress on the roll-out of the new NHS national network. And our latest buyer's guide looks at cloud-based ERP software. Read the issue now.

    Download

  • Okta achieves 227% ROI with Greenhouse

    When businesses experience growing pains, it’s a good thing, but only if you can hire and retain the right employees to keep up with growing customer demands. For one IT security company, they turned to a platform that improves recruiter productivity, manages hiring growth, and sources more candidates. Read this IDC case study to learn more.

    Download

  • Infographic: 2019 Europe IT Priorities - Business Applications

    In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.

    Download

  • How AI in the workplace is changing ERP systems

    As AI becomes more embedded in workplace processes and bots, it will learn on the job and eventually become more independent, leading to more autonomous ERP systems.

    Download

  • Marketing automation platforms: 5 key features

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

    Download

  • Empowering sales reps with data and AI

    To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team. Download this case study now to learn how they were able to unlock intelligent insights and empower sales reps.

    Download

  • Building a customer-centric culture: A guide

    Creating a customer-centric culture is vital for businesses. This report delves into how unified communications and contact center solutions aid in this pursuit. Learn to build a customer-focused team and deliver exceptional experiences in the full report.

    Download

  • Improve customer experience with good customer data

    Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.

    Download