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Getting sales reps to embrace analytics tools

Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.

This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:

  • Sales teams
  • Sales managers
  • Customers 

These are also closely related to: "HPE Social Enterprise Services"

  • Comparing CRM to CX

    Organizations need to track a lot of customer information, but they also must know how to use it to create great customer experiences.

    Customer experience management (CXM) and customer relationship management (CRM) are important technologies that help organizations keep track of customer data. However, these systems have distinctions.

    Business leaders should know the differences between CXM and CRM before they decide which software to incorporate. In this article, we compare these platforms to help you decide which one is best for your business.

  • Improve customer experience with good customer data

    Getting solid data involves a two-way exchange: customers need to be willing to offer their information to get personal service and marketers need to act effectively with that data to justify relinquishing consumer information.

    The key to encouraging customers to share their data is to generate loyalty and improve customer experience.

    In this e-guide, learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. As a bonus, gain access to how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.

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