Create a strong, dynamic customer experience
By: Hewlett Packard Enterprise View more from Hewlett Packard Enterprise >>
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has been a mainstay of enterprise software since the heyday of Siebel in the 1990s, starting with salesforce automation.
More recently, customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore. And, as with every other area of business IT, artificial intelligence/machine learning is coming into play. SAP Hybris and Salesforce’s Einstein are, for example, among the technologies available to CIOs looking to develop modern customer engagement capabilities.
Cognitive computing, closely associated with IBM, is emerging as a means of getting closer to customers. Luxury fashion e-commerce retailer Net-a-Porter is one outfit that is exploring such artificial intelligence in retail, and we feature here an interview with the CIO of the Yoox Net-a-Porter group.
CRM has also broadened scope beyond commercial companies managing relationships with their paying customers to, for example, healthcare and higher education, as the lead article in this e-guide displays.
Sports fans are another group of “customers” who, beyond ticket sales, would scarcely have been considered such a few decades ago.
CRM is evolving, both technically, and as a business discipline.
These are also closely related to: "Create a strong, dynamic customer experience"
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Marketing strategies to improve customer understanding
By: TechTarget Customer Experience
Type: eGuide
In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. Using highly interactive outlets such as social media and mobile devices, companies have more access to customers and their feedback than ever before, allowing them greater opportunity for improving customer experience management (CEM).
But the varied nature of these channels also means they require a different marketing approach in order to successfully drive customer engagement.
This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.
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Best Practices in Customer Experience Management
By: TechTarget Customer Experience
Type: eGuide
Customer Experience is based largely in the world of social media where customers engage and interact with brands building customer loyalty and satisfaction. Organizations that understand the importance of social media in customer experience, gain the most insights and efficacy for their campaigns.
How can you harness the power of social media to more effectively engage customers foster customer loyalty and drive revenue?
This expert e-guide offers tips, tricks and best practices for driving social media and CEM success. Read on now to learn more about:
- Traditional methods of information-gathering
- The role of social media in providing customer insights
- The value of automated contact services
- And more
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Advanced Technologies Key to Next-gen Contact Centers
By: TechTarget Customer Experience
Type: eGuide
Access this helpful e-guide to disscover what a Forrester Research analyst recommends when acquiring new contact center technologies- find out how to address software integration needs, social media challenges, and the growing need for accurate analytics.
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Social media listening pulls direct opinion, focus groups get personal
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table. Also inside, uncover best practices in customer experience management (CEM).
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Call Center Tips to Optimize Agent Performance
By: TechTarget Customer Experience
Type: eGuide
This E-Guide examines how Workforce management tools and other CEM technologies can help agents prioritize and meet performance standards.
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Customer Experience Exchange E-Zine: Issue 3
By: TechTarget Customer Experience
Type: Ezine
In this third edition of the Customer Experience Exchange e-zine, Chris Maxcer delves into world of incorporating team-building activities into contact center agents' schedules, Vangie Beal discusses Dell's six-year investment in social media and Anna Fiorentino writes about why customer loyalty has dipped nearly 10%.
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Top 10 retail technology stories of 2019
By: TechTarget ComputerWeekly.com
Type: eGuide
Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?
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Integrating multiple channels to build a single view of the customer
By: TechTarget Customer Experience
Type: eGuide
CEM is about so much more than just technology. It's also important to focus on implementing the right processes to facilitate collaboration across different departments and multiple applications. This expert resource describes proven strategies to optimize resources for CEM.
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New tech on the block: Planning for blockchain in the retail and consumer packaged goods industries
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This research from Deloitte identifies the areas with the biggest immediate opportunity for retail and consumer packaged goods (CPG) businesses looking to invest in blockchain technology.
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A Computer Weekly buyer's guide to customer and employee experience management
By: TechTarget ComputerWeekly.com
Type: eBook
Businesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.
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MicroScope: Steering IT in the right direction
By: MicroScope
Type: Ezine
An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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eGuide Digital Marketing: Tips For Connecting With Your Customer
By: TechTarget Customer Experience
Type: eGuide
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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Measuring, Monitoring and Improving Customer Experience
By: TechTarget Customer Experience
Type: eGuide
Forward-thinking organizations recognize the improving the customer experience can provide a significant competitive edge, but implementing effective customer experience management (CEM) processes can be difficult. Review this expert guide to learn 10 simple, inexpensive ways to improve the customer experience today.
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Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic
By: TechTarget ComputerWeekly.com
Type: eBook
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
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Call Center Tips: Bridging the CEM Chasm
By: TechTarget Customer Experience
Type: eGuide
Check out this expert e-guide with advice from Forrester analyst Art Schoeller, as he explores how to harness social media channels in your call center via an "outside-in" strategy. Read now to learn how to reach all customer touchpoints and achieve 100% visibility into your end-to-end customer interactions.
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Boost CEM with chief customer officer
By: TechTarget Customer Experience
Type: eGuide
Access this exclusive resource to find out about the value of a chief customer resource officer. Read on to learn more about their duties and responsibilities and how they can help you organization refocus on the increasingly important customer experience management.
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SearchCRM.com E-Guide: Optimizing the customer experience with CRM
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide provides insight on customer experience management, how to build it, and why companies are no longer focusing on cloud v. on-premise for CRM solutions.
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Computer Weekly - 11 January 2022: How Pepsi is taking digital to the max
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
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Improve customer experience with good customer data
By: Microsoft
Type: eGuide
Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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Engaging Customers: New Lessons around Customer Behavior
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide counts down five customer experience management (CEM) practices that drive success. Also inside, learn how one organization executed an effective mobile CEM strategy. Read on to learn more.
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US Retailer sees 6% customer satisfaction improvement and attrition drop with Teleperformance
By: Teleperformance
Type: Case Study
Maurices’ customer satisfaction score (C-SAT) for a prior 14-month period fell short of their 25-point goal. Download this case study e-book to discover the outcomes associated to Teleperformance’s action plan for Maurices, wherein the C-SAT review processes were updated, and Training Arcade rolled out to gamify agent learning.
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A Computer Weekly buyer's guide to next-generation retail technology
By: TechTarget ComputerWeekly.com
Type: eGuide
Customers' shopping habits were changing long before the coronavirus pandemic accelerated the e-commerce boom. In this 18-page buyer's guide, Computer Weekly looks at the tech innovations retailers are using to adapt and better serve customers.
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How to use containers in an HCI environment
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine how the fashion world and clothing retailers are using technology to better understand customers. Brexit continues to dominate conversation in the UK tech sector – we find out the hopes and fears of the industry. And we look at how to use OpenStack in a hyper-converged infrastructure. Read the issue now.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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5 CEM tips from Walter White
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.
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A Computer Weekly buyer's guide to digital customer experience
By: TechTarget ComputerWeekly.com
Type: eGuide
The pandemic has brought on changes to how organisations and their customers interact. In this 15-page buyer's guide, Computer Weekly looks at why firms need to adapt, what customer and employee experience has in common and what companies are doing to update the digital customer experience.
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Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
By: TechTarget Customer Experience
Type: eGuide
Mapping out a customer experience management (CEM) transformation isn't a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the options within the marketplace. Check out this E-Guide to get tips on planning and allocating resources for CEM and comparing the latest options.
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3-2-1 Contact: The Call Center in a Multichannel World
By: TechTarget Customer Experience
Type: eGuide
There's no ignoring it - the role of the contact center is drastically changing, and your agents need the tools to keep up with increasing customer demands. In this expert e-guide, explore how you can modernize the tools in your contact center to empower agents to meet the constantly shifting demands of customers.
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From Disney to dishwashers: Digital CRM to change customer experience
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
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CRM Initiatives for Improved Customer Experience
By: TechTarget Customer Experience
Type: eGuide
Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
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New CRM Technologies bring sales success to businesses
By: TechTarget Customer Experience
Type: eGuide
In [this expert e-guide], read about how one emergency response software company integrated a CRM platform, resulting in major time-saving efficiencies – most importantly, an improved process that enables the company to sell product licensing. Also read about a lumber executive who recently bought into a successful social CRM.
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Customer experience maps vs. customer journey maps
By: TechTarget ComputerWeekly.com
Type: eGuide
Customer experience management is a set of processes a company uses to track interactions between a customer and the organization across every touchpoint. In this infographic, learn about the main differences between customer experience maps and customer journey maps, and why they are key factors in the operation of CXM software.
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6 customer service channels you need to support
By: Oracle Corporation
Type: eGuide
Where should you allocate resources to most effectively engage with current and potential customers? In this expert e-guide, Scott Sachs of SJS Solutions weighs the pros and cons of the 6 main customer service channels: Chat/video chat, phone, email, social media, customer self-service, and mobile.
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Third-party marketing automation vs. native CRM tools
By: TechTarget ComputerWeekly.com
Type: eGuide
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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Three Ways Personas Can Improve ABM Performance
By: TechTarget
Type: eBook
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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September ezine: Thinking digital in the world of storage
By: MicroScope
Type: Ezine
The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry
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Audience engagement: How to be more interactive
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Webinars should be a crucial part of any marketing strategy. In order to effectively engage buyers, content creators need to take a more interactive approach to deliver a meaningful webinar. Tune into this webinar to learn more.
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Turn retail data into a competitive advantage
By: AWS
Type: White Paper
The right data strategy can enable your retail business to optimize processes, reduce costs, delight customers—and gain a critical advantage over your competitors. Unfortunately, most retailers today aren’t leveraging the full business value of their data. Access this e-book to learn more.
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Turn Retail Data into a Competitive Advantage
By: Amazon Web Services
Type: White Paper
The right data strategy can enable your retail business to optimize processes, reduce costs, delight customers—and gain a critical advantage over your competitors. Unfortunately, most retailers today aren’t leveraging the full business value of their data. Access this e-book to learn more.
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Solution Spotlight: Creating a Strong Customer Experience Management Strategy
By: TechTarget Customer Experience
Type: eGuide
In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
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Comparing CRM to CX
By: TechTarget ComputerWeekly.com
Type: Infographic
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
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6 retail transformations that wireless makes possible
By: Cradlepoint
Type: Product Overview
How can wireless networking transform retail? In 6 key ways. This overview outlines the retail transformations that LTE and 5G make possible – and how they can improve operations and customer experiences. Read on to access the insights.
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Computer Weekly – 20 March 2018: Where neuroscience meets technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we find out how computer scientists are using data, cloud and virtual reality to understand the brain and improve mental wellbeing. We analyse newly published government documents detailing the early problems with Universal Credit. And we look at how AI can help improve cyber security. Read the issue now.
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CW Innovation Awards: SIA taps blockchain for loyalty app
By: TechTarget ComputerWeekly.com
Type: eGuide
In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.
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Transform digital commerce with AWS for Retail
By: Amazon Web Services
Type: eBook
More than ever, customers are demanding seamless and compelling digital shopping experiences. To meet new and evolving expectations, retail organizations are migrating to AWS to create agile and cost-effective digital commerce platforms to modernize their applications. Read on to learn why.
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Retail: Top 6 buyer personas & what makes them tick
By: Diebold Nixdorf
Type: White Paper
Many retailers understand their customers through segmentation and knowing what they prefer and where they like to shop. But even with this valuable information, something is still missing. The question remains, why do retail customers use technology in-store, and how can retailers monetize that activity? Read on to learn more about it.
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How to retain your retail employees and enhance CX
By: Logile
Type: White Paper
While the Great Resignation is affecting all businesses, no industry is feeling it more than retail. With the quit rate in U.S. retail outpacing the economy-wide quit rate by 70%, retail organizations must develop ways to retain their employees and ensure positive experiences for their customers. Browse this guide to learn more.
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Infographic: 5 differences between call centers and contact centers
By: TechTarget ComputerWeekly.com
Type: eBook
Call centers and contact centers provide customer service in different ways. Decision-makers should understand which option best fits their organization's needs to optimize CX. Download our exclusive infographic to find out what is the difference between call center vs contact center.
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Avon calling: what happens when lockdown eliminates your business model?
By: TechTarget ComputerWeekly.com
Type: eGuide
In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.