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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought

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Customer experience study: ROI of CX in 2021

The experiences you create for customers has a direct impact on your business. Just as consistently good experiences will pay off, the price of one bad experience is enough to set you back.

In partnership with the Qualtrics XM Institute, Qualtrics spoke to nearly 18,000 consumers around the world to understand how their experiences impact 3 loyalty metrics – trust, advocacy and likelihood to purchase more.

Read on to dig deeper into these loyalty metrics, how they vary by 17 different industries, and how you can leverage great customer experiences to drive sales and growth.

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