CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
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Declutter your sales tools and applications
By: Oracle Corporation
Type: eGuide
The abundance of sales tools that has negatively affected the output of sales departments:
According to a recent survey by Accenture PLC, 55% of sales reps found using their company's sales tools to be more challenging than useful for sales performance. And 59% of sales reps said they had too many sales tools.
This expert e-guide reveals the importance of working backwards with what you want to accomplish and what you want to do with your data and how AI and automation can play a helpful role within your sales process.
These are also closely related to: "CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness"
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
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Empower your sales team with an AI-powered CRM
By: Be-Terna
Type: eBook
Facing sales productivity challenges, companies are looking for new ways to enhance seller understanding of customers and interaction personalization. Therefore, they need a customer relationship management (CRM) solution that offers automation and built-in artificial intelligence (AI) capabilities.
In this e-book, you’ll discover how AI is impacting sales operations and how your organization can start unlocking the benefits of an AI-powered CRM.
Read on to learn how you can optimize sales efforts through intelligent reporting, data-driven decision-making, and a guided sales approach.
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Sales forecasting and AI: Top 5 myths
By: Pipeliner
Type: eBook
For today’s organizations, sales forecasting has never been more important. To keep up with new standards, many have turned to AI to better navigate and explore customer and prospective data captured in CRM. However, there is still a lot of misinformation spread about AI in sales. Browse this e-book to learn more.
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Advancing high tech inside sales with data-driven best practices
By: TechTarget
Type: Webcast
The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
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Sales processes: Key questions and expert opinions
By: Pipeliner
Type: Research Content
In order to keep up with the ever-evolving commerce landscape, it has become critical for sales teams to revamp their processes to be more effective and efficient. However, achieving these standards is easier said than done. Browse this report to learn more.
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Revolutionize Your Workflows: ABM Strategies for Account Growth
By: TechTarget
Type: Webcast
To accelerate your sales pipeline, create new opportunities, or expand into strategic accounts, you must navigate the busy intersection of sales development and marketing. When marketing engages your top customers, it should be with a well-planned approach. Watch this webcast to learn about this approach and how it can work for you.
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Top Challenges for Sales Leaders: Insights and Solutions
By: TechTarget
Type: BrightTALK Webinar
To synchronize people, processes and technology and yield more revenue, sales leaders must use all available resources to maximize the potential of every seller. Tune into this BrightTALK webinar to learn how you can boost sales performance through tools, training, and enablement.
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Empowering sales reps with data and AI
By: Exponentia.ai and Databricks
Type: Case Study
To gain a more complete view of the customer journey and reduce churn rates, the firm decided to invest in a sales enablement platform equipped with a variety of tools, including an AI-driven virtual assistant, to support the sales team. Download this case study now to learn how they were able to unlock intelligent insights and empower sales reps.
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How to solve an age-old problem: Marketing & sales misalignment
By: TechTarget
Type: BrightTALK Webinar
Watch the session to join Jat Hayer, TechTarget SVP of Sales in EMEA, and Andrew Milne, Secureworks Senior Director of Marketing, in solving an age-old problem—marketing and sales misalignment—and investigate how leaders from both sales and marketing should work collaboratively to resolve it.
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Top threats to modern sales & how to combat them
By: Pipeliner
Type: eBook
As the sales industry continues to get more complex and complicated, many organizations are worried about potential threats that could hurt the success of their business. But what threats should companies be most worried about and how can you most effectively combat them? Browse this guide to learn more.
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Unveiling Chronic Breakdowns in Sales Development
By: TechTarget
Type: TechTarget Media
To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”
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How equipment as a service (EaaS) transforms after-sales into revenue
By: TeamViewer
Type: eBook
After-sales support is no longer an afterthought—and what’s more, it can be up to 5 times more profitable than selling the machine itself. Read this e-book to maximize your after-sales profits and support, with easy-to-comprehend guidance to assist you along the way.
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Leader’s guide for transforming your sales operation
By: Teleperformance
Type: Case Study
Transforming your organization’s in-house sales into a digital operation is no easy task. This was the case for a large food and beverage company. That’s when they found Teleperformance, who was able to help them revamp their tools, analytics, and reporting. Dig into this case study to learn more.
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Elevate your sales pipeline with AI-driven insights
By: Exponentia.ai and Databricks
Type: Video
In this video, you’ll learn about an AI-driven sales intelligence platform designed to help you improve sales conversations, gain market insights, and eliminate data entry tasks. Tune in to learn how you can create a 360-degree view of customer interactions and your team’s performance to closely monitor KPIs and elevate your sales strategy.
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AI-powered CRM: Empower your sales team
By: Be-Terna
Type: White Paper
In this white paper, you’ll discover the potential of an AI-powered CRM solution through the lens of an account executive. Read on to learn how the solution is able to eliminate efficiencies throughout their day and drive positive results for the business.
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Sales leader’s guide to mastering account management
By: Pipeliner
Type: White Paper
As sales leaders continue to elevate their processes and practices, many have started to prioritize account management and key account management to ensure the success of their organizations. But what exactly is account management? Browse this guide to learn more.
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Data-Driven Sales Mastery: Insights from Tech Leaders
By: TechTarget
Type: BrightTALK Webinar
In this webcast, leaders from TechTarget, Databricks and Airtable discuss how sales leaders can improve sales activity by leveraging data. But what data should they leverage, and how should they use it? Watch now to unlock answers.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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Keys to Better Marketing and Sales Alignment
By: TechTarget
Type: BrightTALK Webinar
In this webcast, Samantha Stone, the founder and CMO of The Marketing Advisory Network, maps out how sales and marketing teams can collaborate in high-impact ways. Watch now to unlock these insights.
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52-pg e-book: Sales management best practices
By: Pipeliner
Type: eBook
In this 52-page e-book, you will gain an understanding of the key components in effective sales management, including adapting to your role, taking on a team, the mindset you need, dealing with people, and more. Read on to learn how you can become a more competent leader and drive success for yourself and your sales team.
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CRM software: Which solution is right for your business?
By: Be-Terna
Type: White Paper
This CRM software buyer’s guide is designed to help you cut through the noise and consider key factors that will help you get the most out of your CRM solution. Download the white paper now to learn how you can make a well-informed decision that aligns with your business needs and goals.
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MicroScope – May 2021: Exploring digital metamorphosis
By: MicroScope
Type: Ezine
Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape
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Building relationships with after-sales support
By: TeamViewer
Type: Webcast
The digital transformation has greatly reduced the number of relationships that are formed throughout a business interaction. After-sales support provides a means of delivering experiences and relationships that customers crave. Watch this keynote webinar to learn more about after-sales support.
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Understanding sales enablement platforms & their benefits
By: Pipeliner
Type: White Paper
As businesses continue to talk about the benefits and value of sales enablement platforms (SEP), many organizations have one question: what exactly is a SEP? Dig into this white paper to discover more.
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4 of the Most Wasteful Sales Activities and How to Fix Them
By: TechTarget
Type: Webcast
Download this e-book to find out how inside sales teams can overcome the biggest issues in pipeline building with real-world examples and a step-by-step plan.
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Leveraging Intent Data to Make Your Sales Game Stronger
By: TechTarget
Type: TechTarget Media
In this webinar, explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach, and engage buyers with a competitive edge.
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Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Beginner’s guide for sales management metrics: KPIs & more
By: Pipeliner
Type: eBook
Mastering sales management is no easy task, especially when it comes to knowing the ins and outs of metrics, such as key performance indicators (KPIs). So, what exactly is a KPI? What makes a certain KPI a lagging indicator and one leading? Browse this guide to learn more.
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The answer to struggling sales may lie in low-code
By: Reply
Type: Case Study
How organizations convert their leads and close sales can be difficult without the right tools and processes in place. If leads are not routed to sales due to software gaps or other challenges, missed opportunities become lost sales. But it doesn’t have to. With a low-code lead management system, you can boost sales quickly. Read on to see how.
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2020 Media Consumption Series Infographic Pack
By: TechTarget ComputerWeekly.com
Type: eGuide
Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?
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Top 10 sales AI use cases and how to power them
By: Be-Terna
Type: Webcast
In this webcast, you’ll find out about the potential of AI for sales, including the top 10 use cases you can start using today as well as best practices for getting started. Tune in now to evaluate your organization’s AI readiness and discover how you can empower your sales reps.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.
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Technology industry at the cross-roads: Transforming quote-to-cash operations
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.
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What buyers want from vendor sales rep interaction, in their own words
By: TechTarget
Type: Infographic
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.
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A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Take Your Software Sales to New Heights
By: AWS
Type: eBook
Software sales teams, like all sales teams, are striving to accelerate their sales. This e-book explores how they can support that mission by transitioning to SaaS. But how should software businesses approach the transformation? Read on to unlock tips.
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Getting more from data with a unified platform
By: Exponentia.ai and Databricks
Type: Case Study
In this case study, you’ll discover how an up-and-coming real estate agency was able to eliminate data silos and establish a flow of actionable insights to sales by adopting a unified data intelligence platform. Read on to learn how you can leverage the platform to unlock data-driven decision-making for your business.
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ABM Engagement: A Short End-to-End Guide
By: TechTarget
Type: TechTarget Media
To learn about common challenges that Sales, Marketing and Sales Development encounter on the ABM journey – and how to overcome them – dig into this short guide by TechTarget.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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Selling effectively in healthcare by using the right data
By: Definitive Healthcare
Type: Webcast
In the current economic environment it's become vitally important for organizations selling into healthcare to focus on the key sales and marketing activities that will drive results. In order to do that you need to know you're working with the best healthcare commercial intelligence possible.
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How to keep up the momentum after a webinar event
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations? Watch this webinar to discover more.
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What IT sales & marketing teams need to know about buyers
By: TechTarget
Type: Research Content
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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Strategies to simplify insurance discovery
By: Inovalon, Inc.
Type: Webcast
Uninsured and self-pay patients are on the rise. Have you taken action to address the uptick? Robust insurance verification is key to protecting your margins and collecting the revenue you’ve earned.
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Computer Weekly - 9 February 2021: Audi fine-tunes its digital performance to boost online car sales
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the digital chief at Audi UK discusses how the car maker is tackling the slump in new car sales. One of the largest global malware botnets has been taken down, but how much of a blow will it be for cyber criminals? And we hear how one county council made huge savings on its SAP installation. Read the issue now.
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The growing buying team: Addressing unique considerations for bigger teams
By: TechTarget
Type: Infographic
In this infographic, explore insights on the ever-growing IT buying team and discover practical advice on how to engage the whole purchasing team throughout a complicated buying process.
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MicroScope – October 2019: What's next for the channel?
By: MicroScope
Type: Ezine
The fourth quarter is the busiest in the channel, and we get an idea of which technologies should be selling strongly
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How 8x8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
By: TechTarget
Type: Case Study
Discover in this case study how, by working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities.