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88% of consumers say that the experience a business provides is as important as its products or services, while 75% think about past experiences with an organization when they’re making decision about the next purchase.
Businesses have exerted significant effort in digitally transforming front-end operations, but the truth is that they also need robust back-office capabilities that complement this effort. However, this is easier said than done.
Access this report from Frost&Sullivan in partnership with Teleperformance to see the key ways you can meet CX demands with better, more personalized customer journeys.