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With the deluge of digital data, businesses today face chaos without proactive processes. Divergent systems and sources consume data teams' time, hindering revenue-driving insights. A customer data platform ensures a single source of truth by efficiently collecting, cleaning, and organizing first-party customer data.
In this playbook, you’ll learn…
- How data teams use real-time customer data to achieve business goals
- How to elevate your business to a new level of customer-centricity with AI
- Strategies used by data teams at Fender, Typeform, and SpotHero that drive results and insights that empower decisions