How to solve an age-old problem: Marketing & sales misalignment

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“With which teams, across the business, should your department engage prior to making a martech purchase? How can marketing and sales work together to implement new martech solutions?”

Jat Hayer, TechTarget SVP of Sales in EMEA, asks these questions of Andrew Milne, Secureworks Senior Director of Marketing, in a recent session from BrightTALK’s flagship virtual event, Reach. Milne brings his extensive years of expertise to the table to share Secureworks’ processes in each of these areas.

Watch the session to join Hayer and Milne in solving this age-old problem—marketing and sales misalignment—and investigate how leaders from both sales and marketing should work collaboratively to resolve it.

Nov 29, 2023
Nov 29, 2023
BrightTALK Webinar
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