Your Framework for GTM Success
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How can your organization transform “alignment” from a buzzword into a performance-driving strategy? To answer that question, in this e-book TechTarget breaks down Forrester’s framework for planning and activating go-to-market (GTM) alignment.
Read now to discover:
- How your company can leverage Portfolio Marketing and Management (PMM) as alignment glue
- The five components that comprise the Forrester Knowledge Enablement Model
- How to prioritize those components within your organization
- And much more