Leading Your Way to Better Demand Capture
Before you can fine-tune how you leverage leads in your marketing endeavors, first you need to understand the different types of leads.
In this webinar, two marketing experts from TechTarget, John Steinert, CMO, and Kristin Prosowski, Vice President of Demand and Integrated Solutions, break down the major lead categories and discuss:
- How to ensure maximum lead signals by engaging buyers in many channels
- How false positives and false negatives occur in lead generation
- And much more
Tune in to access these insights.