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According to the Digital 2023 Global Overview report by Meltwater and We Are Social, 92.8% of internet users worldwide watch digital videos on a weekly basis.
Today, companies across all sectors are adopting a video-first marketing strategy due to the prolific increase in video consumption worldwide and the benefits that video brings to their customers.
From livestreaming sports events to on-demand explainer videos, each use case varies in its requirements. Read this e-book to learn about 7 key considerations you should make when building your video tech stack to create the optimal viewing experience.