Best practices for leveraging your phone call data
Today, a phone call is no longer just a phone call. Every call comes with multiple data points and metrics, depending on how it’s handled by your system and the path taken by the customer, including:
- Descriptive data (what happened?)
- Diagnostic data (what went wrong or right?)
- Predictive data (what options are available?)
- And more
All of this information can empower your business, but understanding the best ways to use it can be difficult.
Dig into this guide to learn more and discover how you can do more with your data by leveraging omnichannel communication platforms.