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According to Statista, Big Data has doubled in size since 2019 - and is set to double again by 2025.
The sheer scale of this data explosion becomes more tangible when you factor in how the accelerating application of technologies such as AI, machine learning and natural language speech recognition are now able to transform data strategies.
However, these next-gen CX initiatives can never hope to be comprehensive unless they also embrace the contact centre and the advisors responsible for handling millions of customer interactions each year.
Read on to learn how you can unlock your full wealth of data and connect insights from across the customer journey to empower agents and improve CX.