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The online business environment is challenging with businesses competing for consumers’ attention in a crowded marketplace. The result is high rates of customer churn and organizations struggling to meet the market demand for continuous innovation.
However, shortform video content offers businesses a means to overcome some of these challenges and improve user engagement. In fact, according to HubSpot, marketers rank short-form video number one for lead generation and engagement.
Read on to gain a deeper understanding of the rise of short-form videos, the benefits they provide and how your business can make your videos stand out.