Customer engagement: The value of omnichannel retail strategy
The retail industry is one of the most demanding when it comes to customer experiences. According to Salesforce research, 76% of customers expect consistently great service across different departments and channels.
However, at the same time, 79% of retail professionals say it’s impossible to provide consistency without a complete view of customer interactions.
So how can you enable high-quality, always-on customer experiences across all channels?
Read on to learn how Communication APIs can enable your organization to better manage customer conversations and streamline your engagement strategy to achieve a consistent customer experience.