SMS communications in finance: Unlock the power
As smartphones have become more integrated in everyday life, it’s no surprise that financial institutions are adopting a mobile-first customer experience that goes beyond simple transactional style alerts.
In fact, according to Gartner research, SMS open rates are as high as 98% compared to just 20% for emails. With SMS as a digital touchpoint, financial companies are better positioned to engage customers, build trust and decrease calls made to contact centers.
How can you strengthen your SMS strategy to stay ahead of the competition?
Read on to learn how 8x8’s SMS API can help your organization provide not just the mobile experience your customers expect, but a customer experience that they’ll value.