How to enable a consistent omnichannel CX with 8X8
Mastering customer satisfaction over one channel is hard enough. The challenge of building a consistent brand and maintaining quality communications multiplies as more channels are added. But scaling does not have to come at the expense of customer satisfaction if done right.
Communication APIs help companies making the switch to omnichannel engagements overcome common technical challenges such as:
- Siloed business units leading to fragmented CX
- Lack of visibility into customers’ communication preference
- And lack of end-to-end customer journey analytics
Read this white paper to learn how you can deliver contextualized, on-demand conversations across multiple channels at scale by leveraging 8X8 Connect.