Let's get Phygital!
The term ‘Phygital’ is a portmanteau of the words ‘physical’ and ‘digital’ and no, it’s not just another pandemic-related buzzword. When it comes to the retail industry, a phygital customer experience is here to stay.
Consumers across the globe are craving human interaction.
Take this survey and learn one of the biggest benefit of going phygital - that retailers now have an opportunity to increase the lifespan of customer journeys by staying in contact with customers even after they’ve left the store.