The 2022 ACA Study at a glance

Did you know that one bad interaction can cost you current and future customers? The results of the 2022 Achieving Customer Amazement Study make it clear: Customer experience matters more than ever, and that makes a compelling case for upgrading your contact center with Amazon Connect.
Read the full study for insightful statistics and actionable next steps, including:
- 64 percent of customers would switch brands over one bad experience. Reduce friction by making your contact center more available, simple, and intelligent.
- • 89 percent believe it’s important that contact center agents are empathetic and helpful. Provide your agents with the tools they need to be both.