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The advent of digital media, powered by AI, now gives brands the option to not only understand the pulse of the consumer and conversations around a product/service, but also to track and predict new trends and focus on the ones that matter.
However, with this shift, smaller CPG startups are eating into the market share of legacy companies by reacting to consumer preferences faster. In fact, 44% of organizations fear they’ll lose out to startups if they’re too slow to implement AI, according to Economist research.
Access this white paper to understand why AI and ML have become key to marketing success and to learn how you can leverage analytics to boost innovation efforts.