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While data and analytics fuel organizations forward, a vital aspect they must keep in mind is the impact of data governance in the analytics pipeline and the potential pitfalls to which it can lead. Most organizations do a haphazard job of data inventory and cataloging at best. It's not uncommon to learn after an assessment by a third party that a given business-to-consumer organization has massive amounts of personally identifiable information (PII) duplicated in hundreds if not thousands of different places.